Continuity Announcers are the friendly voice equivalent of a combined schedule and programme guide: a trusted advisor who always seems to be speaking directly to individual viewers as opposed to a mass audience.
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The Work
Continuity Announcers are the friendly voice equivalent of a combined schedule and programme guide: a trusted advisor who always seems to be speaking directly to individual viewers as opposed to a mass audience.
These familiar voices provide the out-of-vision, live narration that might combine the task of humorously highlighting an incident in the previous programme, while preparing and enthusing the viewer for the following programme.
The job is one of providing the informed, assured ‘behind the scenes’ voice that ensures the smooth, spoken links between what are often very different types of programming.
The continuity announcer is also the voice of the broadcaster whenever they are on air.
Personality, vitality, professionalism, and tone are all essential parts of what must be a trusted and friendly projection. In this regard, there is a brand ambassador dimension to the role in the way the announcer becomes the voice of the broadcaster.
Works with
- Director
- Producer
- Production Team
- Transmission Editor
Qualities - Continuity Announcer
Is this role right for me?
To perform this role, you must:
Possess high literacy skills.
Have a good speaking voice with clear diction.
Know how to adapt tone and delivery to suit the programming and message.
Be able to keep a cool head, be able to ‘think on your feet’, and react quickly to sudden on-air problems.
Have good general knowledge and a sound grasp of current affairs.
Appreciate and seek to perfect all types of pronunciation, especially of artistes and place names.
Have the ability to read in a natural, relaxed style from both typed scripts and AutoCue.
Understand the dynamics and pressure-points that are part of live TV.
Be able to write and edit short continuity scripts quickly and to length.
Have a social diary and stamina that permit long hours in a sound booth.
Interests - Continuity Announcer
This occupation is typically suited for people with the following Career Interests:
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Administrative
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
Entry - Continuity Announcer
Last Updated: May, 2025
Pay & Salary - Continuity Announcer
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