The Work

Social media plays a vital role in major entertainment programming, as audiences actively seek out and engage with exclusive content related to the show that is available only online.

The Social Media Producer’s responsibility is to help TV content to realise its full audience potential by creating and publishing social media content for the Broadcaster’s TV programmes.  This involves working closely with the internal production and editorial teams, as well as independent producers.

The Role 

Successful media producers:

• Have the breadth of skills to be able to identify engaging content, plan all output, and write the necessary copy.
    
• Produce content in all social media formats (video, still image, and GIFs) in ways best suited to all major social networks. 
  
  
• Are highly knowledgeable in the area of search engine optimisation (SEO) and in the development of mobile apps.
  
  
• Shoot, edit, and upload promotional video content – and oversee the output of teams employed for this purpose.
  
  
• Possess a keen editorial eye and a sure sense of the prevailing social media seitgeist, along with the strategic competencies to plan campaigns that can grow and engage audiences.
  
  
• Start at the commissioning and planning stage of broadcast schedules, and continue during the broadcast period. In the case of entertainment formats and talent shows, for example, the role involves setting up and managing any online audience polling platforms.
  
  
• Have the skills and experience necessary to pitch to, and work with, brands and corporate sponsors.

Works with

• Commissioning Editor
• Producer
• Director
• Sponsors/Financiers/ Advertising and PR Agencies
• Writers
• Editors

This occupation is typically suited for people with the following Career Interests:

Creative

Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.

Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Last Updated: May, 2025

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