Course Summary
Course Category: CAO (Higher Education - HET)
Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most.
This subject is one of 32 subjects in the Maynooth Bachelor of Arts Degree - MH101. The 32 subjects are timetabled in 6 groups. You can choose 2, 3 or 4 subjects in 1st year - a maximum 1 subject per group.
Choose MH101 on your CAO application.
You will choose your MH101 subjects when you register in September 2025.
You will have up to four weeks to change your mind on your subjects.
Most MH101 subjects require no prior knowledge.
Note: Some MH101 subjects require specific Leaving Certificate grades. These extra requirements are not checked by the CAO but are checked by the University when it comes to subject registration in September.
Course Details
What will you study?
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
