Course Summary
Course Category: PLC (Further Education - FET) Apply directly to College
The Digital Marketing program at Dublin College Blackrock (formerly BFEI) is a dynamic foundation course tailored for creative individuals with strong communication skills who want to master the art of online influence. This course provides a comprehensive grounding in marketing fundamentals, specifically focusing on how to leverage digital platforms, social media, and web technologies to drive business growth. Designed for both aspiring entrepreneurs and those seeking roles in the modern economy, the curriculum emphasizes the practical application of digital tools to create effective marketing campaigns. It serves as an ideal launchpad for a professional marketing career or as a stepping stone toward further specialized studies in multimedia and software development.
Student Experience
The college experience is central to a successful and enjoyable engagement with Further Education. At Blackrock Further Education Institute (BFEI), learners study in an award winning campus, arguably one of the best in Ireland. The wide range of courses on offer, provide learners a pathway to Higher Education or directly to employment. However, it is the range of activities, both educational and extra-curricular, that contribute most to a positive college experience and will be remembered fondly by learners.
A positive college experience motivates learners, creates lasting friendships, improves retention rates and assessment results. It creates a welcoming, caring environment for study and work.
A full list of activities, social nights, competitions, societies, charity works, workshops, presentations, guest-speakers, etc. is far too long for this page. Current and prospective BFEI learners are strongly encouraged to follow our events on social media.
Course Details
What will you study?
Progression to CAO Courses
Higher Education Links Scheme (HELS)
This course leads to a QQI Major Award, and provides progression opportunities to a number of Higher Education courses, including those in the CAO.
To view CAO courses to which any Major Award (including this one) provides a possible Progression route, click below:
| CAO with Any QQI Major Award |
| Old FETAC Code | New QQI Code |
| BMXXX | 5M2069 |
To calculate Points based on your QQI award results, use the PLC Points Calculator.
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Further Research
National Statistics for this Award (All Ireland)
The following data provides general information about this Award from colleges across Ireland.
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.
Career Progression
As a graduate of this course, you can pursue careers in a range of areas including:
- Marketing/Sales
- Advertising
- Digital Marketing
- On-line Business
College Profile
