Course Summary
Course Category: Apprenticeship Courses (FET / HET)
The Digital Marketing Apprenticeship is a 2-year Level 6 programme targeting existing employees and new hires who want to gain an understanding of best practices and emerging technologies in digital marketing. The Apprenticeship combines classroom, online, and on-the job learning. It focuses on providing hands-on experience to develop the practical digital skills required by industry. Apprentices engage in real-world projects and campaigns, applying theoretical knowledge to solve practical challenges. It is open to a wide range of employers, across all industry sectors, both large and small firms, on a national basis.
Course Details
What will you study?
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21st Century Digital Marketing & Media
Digital Content Creation
Digital Marketing Tool & Tactics
Digital Marketing and Media Law & Ethics
Content Marketing and Generative AI
Social Media Marketing
Emerging trends in E-Business
Planning & Implementation
Digital Transformation Leadership
Elective Modules include:
Digital Communication for the Public Sector
Generative AI for Digital Marketing
Media Planning & Buying
Podcasting
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, the performing arts or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Investigative
The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.
Further Research
DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.
