Course Summary
Course Category: PLC (Further Education - FET) Apply directly to College
The digital marketing industry in Ireland is booming, with nearly every company leveraging digital platforms to engage with customers. This growth presents excellent opportunities for marketers with in-demand digital skills, making it an ideal time to build and grow a successful career in digital marketing in the country.
This programme offers students the ideal combination of subjects to enable them to acquire knowledge, skills and competence to gain direct entry into the workplace in a digital marketing or business related role, or to progress to further or higher education.
Course Details
What will you study?
Progression to CAO Courses
Higher Education Links Scheme (HELS)
This course leads to a QQI Major Award, and provides progression opportunities to a number of Higher Education courses, including those in the CAO.
To view CAO courses to which any Major Award (including this one) provides a possible Progression route, click below:
| CAO with Any QQI Major Award |
| Old FETAC Code | New QQI Code |
| BBSAX | 5M2468 |
To calculate Points based on your QQI award results, use the PLC Points Calculator.
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, the performing arts or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Further Research
National Statistics for this Award (All Ireland)
The following data provides general information about this Award from colleges across Ireland.
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.
Career Progression
This course provides the basic platform for finding employment in the Marketing and Business sector, or as a pathway to further studies. There are a wide range of opportunities in the sector, including:
- E-Commerce
- Social Media Marketing
- Advertising
- Sales and Marketing
- Online Sales
- Public Relations
College Profile
