Course Summary
Course Category: CAO (Higher Education - HET)
This 3-year Level 8 honours degree programme offers students the opportunity to garner the skills to craft, bring to life and deliver stories through the various media and platforms that are available today. This course is aimed at students who wish to pursue a career in the digital communications arena. It will include key subjects that inform the digital media sphere, including local journalism, marketing and advertising, advocacy, campaigning, community awareness and digital communication.
Course Details
What will you study?
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Marketing Principles
Culture and Society
Digital Storytelling
Digital Media Strategy
New Media
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, the performing arts or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Further Research
Career Progression
Our graduates will be equipped to work in a variety of industries and sectors including public, community, education, corporate relations and creative agencies. Content creators - self-produced material, video and audio pieces, Scriptwriters - writing objectively for the desired platform or audience, Public and community relations roles, Communication roles in commercial and industrial enterprise, Self-employed and self-contained film production units, Creative Agencies (previously known as marketing, branding, advertising agencies), News industry, Radio, TV and Print industries, Podcasting, and blogging.
