Course Summary
Course Category: Employment / Lifelong Learning
The purpose of this course is to equip you with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.
QQI Level 5 Minor Award Certificate in Digital Marketing (5N1364)
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
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Outline the unique characteristics of the web as a marketing medium
Differentiate digital marketing from traditional marketing practice
Identify digital marketing strategies and explain their integration with traditional marketing
Outline the stages of analysis, development, implementation and control of digital marketing campaigns
Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimisation, online advertising and their application to digital marketing campaigns
Outline strengths and weaknesses across a range of e-tools
Develop customised digital marketing campaigns to include the use of e-tools
Evaluate the effectiveness of campaigns using analytical e-tools
Plan a digital marketing campaign from inception to completion
Choose appropriate e-tools to implement a digital marketing strategy
Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, the performing arts or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Further Research
Career Progression
Provides a vital credential for progressing into higher-level Level 6 or 7 qualifications in Digital Media, Data Analytics, or Professional Marketing.