Course Summary
Course Category: Employment / Lifelong Learning
This is an advanced training program tailored to the evolving technological landscape of County Kerry. You will master the latest industry tools—from Canva and Adobe Express for visual design to advanced AI agents like ChatGPT and Claude for strategic planning and automated copy. The curriculum emphasizes the shift from polished corporate messaging to authentic storytelling, teaching you how to produce short-form video for TikTok and Instagram Reels that resonates with modern audiences.
Certification in Digital Marketing (ICDL) (ICDL-09)
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
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ICDL – Digital Marketing (Professional Skills) (ICDL-Prof.DM)
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, the performing arts or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Further Research
Career Progression
This program is specifically preparing learners for roles as Digital Marketing Specialists, Content Managers, and Brand Strategists in the local tourism, hospitality, and retail sectors.