Course Summary
Course Category: Employment / Lifelong Learning
This programme is aimed at elevating digital marketing and content creation skills with the latest and up-to-date tools, techniques, and thinking.The training will consist of a mix of workshops, toolkit provision and mentoring, and will focus primarily on the use of the Discover Kerry platform.The module covers the main concepts and skills of digital marketing, such as creating a web presence, optimising content for search engines, using social media platforms, selling online, different types of advertising, as well as monitoring and improving campaigns using analytics.
Certificate in Social Media for Digital Marketing (5N21874)
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
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On completion of this programme, a learner will be able to:
1. Describe the importance and benefits to a business of using social media marketing to enhance a business’s sales and marketing approach.
2. Identify a variety of social media platforms currently available for a business’s digital marketing requirements and e-tools to manage those platforms.
3. Identify the purpose of, and steps involved in, compiling a digital marketing strategy for social media.
4. Set up a social media business account for a business’s digital marketing strategy, to include appropriate branding, choosing content appropriate to target audience and use of social media content calendar.
5. Use social media for the purpose of selling products or services online.
6. Examine, interpret, and apply essential social media analytics used within digital marketing.
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Social
The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.
Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
Investigative
The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.
Further Research
Career Progression
Enhanced employee digital skills will facilitate the business in developing a digitised approach to their customer and supplier interactions and communications, as well as sales, marketing, and related business processes.