Marketing covers everything from company culture and philosophy through to market research, new business/product development, advertising and promotion, PR (public or press relations), and all of the sales functions. Its the process by which a company decides what it will sell, to whom, when and how, and then does it.
This two-year Higher Certificate Programme introduces students to the factors at work in managing these outwardly straightforward but inwardly complex businesses. This programme provides students with an overview of the main functional areas in businesses and an understanding of how each element contributes to overall business performance. It provides an understanding of the principles and practices of retail management, marketing and related disciplines within an overall business management context, and will ensure that students are familiar with the workings of the ‘new digital economy’.
Students who have reached the appropriate level in final examinations and meet certain subject prerequisites may have the opportunity to access honours degree programmes at the Year 2/Year 3 level in DIT and elsewhere in Higher Education.
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
QQI FET/FETAC Links
PLC courses leading to the following QQI Major Awards may be used for entry into this course.
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Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE
The Student - Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
This programme provides an ideal introduction to the management and marketing of retail enterprises where there are excellent career opportunities. It provides a foundation for entry to the job market as trainee managers in retail companies or as marketing trainees within any company - particularly those where knowledge of Supply Chain Operations is beneficial.