Course Summary
NCI’s BA (Honours) in Marketing Practice is a practical, hands-on degree that covers all the core marketing subjects such as brand management, consumer behaviour, digital marketing and entrepreneurship.
The final year concludes with an exciting capstone project, where you will work in teams developing real live business plans and platforms, where you will be expected to source products, develop marketing, communications and branding strategies in order to bring your ideas potential marketisation.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Language Options
* Time abroad utilising this language
Disclaimer: Details subject to change - always check with the college.
Note: It may also be possible to do an Erasmus+ Programme allowing you to study abroad for a
period of at least 2 months to 12 months. This study can be through English or through your
language of choice � please check with your course coordinator to see if this is possible
for this course.
Entry Requirements
Disclaimer: Details subject to change - If this is a course you are considering applying for you should check on the Colleges' website to ensure you have the latest entry requirements information.
If you believe the data above to be incorrect, please let us know at [email protected] - thank you.
PLC Progression Links
This course will accept All PLC (QQ/FET) Level 5 or 6 Major Award as an entry requirement.
Click on the link below for a List of PLC Courses Directly Related to this Career Sector
This Information is Correct for 2025 Entry
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found
HERE
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Previous graduates have undertaken careers in brand management, digital marketing, market research, sales, product development and international marketing, within all industry sectors.
Further Research
DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.