Course Summary
The Digital Marketing program at Dublin College Blackrock (formerly BFEI) is a dynamic foundation course tailored for creative individuals with strong communication skills who want to master the art of online influence. This course provides a comprehensive grounding in marketing fundamentals, specifically focusing on how to leverage digital platforms, social media, and web technologies to drive business growth. Designed for both aspiring entrepreneurs and those seeking roles in the modern economy, the curriculum emphasizes the practical application of digital tools to create effective marketing campaigns. It serves as an ideal launchpad for a professional marketing career or as a stepping stone toward further specialized studies in multimedia and software development.
Student Experience
The college experience is central to a successful and enjoyable engagement with Further Education. At Blackrock Further Education Institute (BFEI), learners study in an award winning campus, arguably one of the best in Ireland. The wide range of courses on offer, provide learners a pathway to Higher Education or directly to employment. However, it is the range of activities, both educational and extra-curricular, that contribute most to a positive college experience and will be remembered fondly by learners.
A positive college experience motivates learners, creates lasting friendships, improves retention rates and assessment results. It creates a welcoming, caring environment for study and work.
A full list of activities, social nights, competitions, societies, charity works, workshops, presentations, guest-speakers, etc. is far too long for this page. Current and prospective BFEI learners are strongly encouraged to follow our events on social media.
Microsoft, Google, Intel and other multinationals have significant presence in ireland. The demand for Computer Science graduates has never been stronger. This course will teach participants the fundamentals of computer science.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Language Options
* Time abroad utilising this language
Disclaimer: Details subject to change - always check with the college.
Note: It may also be possible to do an Erasmus+ Programme allowing you to study abroad for a
period of at least 2 months to 12 months. This study can be through English or through your
language of choice � please check with your course coordinator to see if this is possible
for this course.
Entry Requirements
Disclaimer: Details subject to change - If this is a course you are considering applying for you should check on the Colleges' website to ensure you have the latest entry requirements information.
If you believe the data above to be incorrect, please let us know at [email protected] - thank you.
PLC Progression Links
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Career Progression
As a graduate of this course, you can pursue careers in a range of areas including:
- Marketing/Sales
- Advertising
- Digital Marketing
- On-line Business
Further Research
DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.
