Course Summary
This course provides graduates with the knowledge and skills to step into an exciting communications career. Public Relations (PR) helps maintain lines of communications between an organisation and its publics. The BA (Hons) Public Relations and Media shows students how to work as thoughtful professionals, using personal skills and media technologies to influence and persuade audiences and publics.
‘Media’ is a collective term for the platforms used to send messages to mass audiences. Media is recognised as a powerful messenger in all our lives that tells us what and how to think about local and global events. We need and use media to help us communicate who we are to the world.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Language Options
* Time abroad utilising this language
Disclaimer: Details subject to change - always check with the college.
Note: It may also be possible to do an Erasmus+ Programme allowing you to study abroad for a
period of at least 2 months to 12 months. This study can be through English or through your
language of choice � please check with your course coordinator to see if this is possible
for this course.
Entry Requirements
Disclaimer: Details subject to change - If this is a course you are considering applying for you should check on the Colleges' website to ensure you have the latest entry requirements information.
If you believe the data above to be incorrect, please let us know at [email protected] - thank you.
PLC Progression Links
This course will accept All PLC (QQ/FET) Level 5 or 6 Major Award as an entry requirement.
Click on the link below for a List of PLC Courses Directly Related to this Career Sector
This Information is Correct for 2025 Entry
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found
HERE
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Linguistic
The Linguistic's interests are usually focused on ideas and information exchange. They tend to like reading a lot, and enjoy discussion about what has been said. Some will want to write about their own ideas and may follow a path towards journalism, story writing or editing. Others will develop skills in other languages, perhaps finding work as a translator or interpreter. Most Linguistic types will enjoy the opportunity to teach or instruct people in a topic they are interested in.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Social
The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.
Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
Career Progression
Given the growing influence of the media and PR industries, the job opportunities in the sector are many and varied. Graduates are working in traditional media such as radio and TV; others are working as executives in media marketing careers and at advanced levels in the public relations departments of ‘blue chip’ companies and organisations.
Further Research
DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.