CAO (Higher Education)

Degree - Ordinary Bachelor

Digital Marketing with Analytics

Institute of Technology Carlow
Institute of Technology Carlow
Course Code
NFQ Type
3 Years
Full Time
CAO Points 2019
Points Change

Course Summary

Taking the Level 7 Bachelor of Science in Digital Marketing with Analytics provides you with an entry into the world of digital marketing and data analytics. Year on year demand is growing for marketing graduates who not only have digital marketing, design and technology know-how and skills, but also an ability to use data to deliver and measure successful marketing strategies. Creativity matched with analytical know-how is what makes this new programme and the follow-on Level 8 Bachelor of Science (Honours) in Digital Marketing with Analytics, unique.

Course Details

College Link > CW837 - Digital Marketing with Analytics

Colleges often have information about the course on their own website, along with other useful information relating to the college. (Note: Not always available)

Career Sectors

This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.

Entry Requirements

To view Mature Entry requirements, or alternative requirements, please visit Qualifax or the Colleges' website

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This course will accept Any QQI Level 5 or 6 Major Award as an entry requirement.

Click on the link below to find PLC courses that also relate to this career sector. Note you can view more courses by adjusting the filters on the listings page.

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Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found  HERE

The Student - Career Interests

This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.


Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.


The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.

Career Progression

As a graduate in Digital Marketing with Analytics, opportunities exist in small, medium and large organisations from all spheres of business. So whether you want to work locally or internationally; in an SME or multinational; with it not-for-profit organisation, a high-tech business; in finance, food or services; your marketing qualification is your ticket to a rewarding and exciting career as a marketing professional.

Further Research

Qualifax Course Page

Qualifax is the National Learners Database. (Note: Link not always available)

DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.

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