Course Summary
This new marketing with online technologies degree responds to the disruption that has taken place in the marketing discipline. It seeks to develop marketing graduates that are equipped with the requisite skills for Industry 4.0 recognising that marketing graduates must now possess the requisite skills for the dynamic digitised economy. The aim of this programme is to equip learners with the capabilities to excel in the dynamic and global marketing environment. It will develop marketing graduates who are innovative in their approach, and have the capacity to act as catalysts for marketing growth in organisations.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Language Options
* Time abroad utilising this language
Disclaimer: Details subject to change - always check with the college.
Note: It may also be possible to do an Erasmus+ Programme allowing you to study abroad for a
period of at least 2 months to 12 months. This study can be through English or through your
language of choice � please check with your course coordinator to see if this is possible
for this course.
Entry Requirements
Disclaimer: Details subject to change - If this is a course you are considering applying for you should check on the Colleges' website to ensure you have the latest entry requirements information.
If you believe the data above to be incorrect, please let us know at [email protected] - thank you.
PLC Progression Links
This course will accept All PLC (QQ/FET) Level 5 or 6 Major Award as an entry requirement.
Click on the link below for a List of PLC Courses Directly Related to this Career Sector
This Information is Correct for 2025 Entry
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found
HERE
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Career Progression
The main employers are: Multinationals, Public Sector, SMEs, Start-up Businesses.
Graduate careers typically include: Brand Communications Specialist, Brand Manager, Campaign Marketing Manager, Consumer Insights Analyst, Consumer Planning & Insights Executive, Content Marketing Executive, Digital Marketing Manager, Market Research Analyst, Marketing Manager, Sales & Marketing Manager, and Social Media Analyst.
Further Research
DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.