CAO (Higher Education - HET)

Degree - Honours Bachelor

Digital Marketing & Strategic Communication

Dundalk Institute of Technology - DKIT
Dundalk Institute of Technology - DKIT
Course Code
DK818
Zone
Level
NFQ Type
Major
Duration
4 Years
Attendance
Full Time
CAO Points 2025 Round 1
184  
Points Change

Course Summary

Students will delve into topics such as Content Creation, social media, strategy, and communications. Lectures create the opportunity to apply academic learning to contemporary workplace situations and challenges, with a focus on addressing real-world organisational problems through innovative and insightful solutions.

College Link

College Link > DK818 - Digital Marketing & Strategic Communication

Colleges often have information about the course on their own website, along with other useful information relating to the college. (Note: Not always available)


Career Sectors

This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.

Language Options

Language options with this course

The following language options are available to study as part of this programme:

Languages
Study Level
Includes time abroad*
Notes
Chinese
Elective
Electives are subject to numbers and available resources
French
Elective
Electives are subject to numbers and available resources
German
Elective
Electives are subject to numbers and available resources
Spanish
Elective
Electives are subject to numbers and available resources

* Time abroad utilising this language

Disclaimer: Details subject to change - always check with the college.
Note: It may also be possible to do an Erasmus+ Programme allowing you to study abroad for a period of at least 2 months to 12 months. This study can be through English or through your language of choice � please check with your course coordinator to see if this is possible for this course.

Entry Requirements

Disclaimer: Details subject to change - If this is a course you are considering applying for you should check on the Colleges' website to ensure you have the latest entry requirements information.

If you believe the data above to be incorrect, please let us know at [email protected] - thank you.

PLC Progression Links

This course will accept All PLC (QQ/FET) Level 5 or 6 Major Award as an entry requirement.

View All PLC Courses

Click on the link below for a List of PLC Courses Directly Related to this Career Sector

View PLC Courses Filtered by Career Sector
This Information is Correct for 2025 Entry

Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE

The Student

Career Interests

This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.

Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Creative

Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.

Career Progression

Future Careers: Advertising Account Manager, Brand Manager, SEO Specialist, CRM Manager, Social Media Manager, Digital Marketing Manager, Strategic Communications Manager, Omni-Channel Communication Manager.

Further Research

College Link > DK818 - Digital Marketing & Strategic Communication

Colleges often have information about the course on their own website, along with other useful information relating to the college. (Note: Not always available)

DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.

College Profile

College Events

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19
4:00 PM
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Dundalk Institute of Technology - DKIT
November
20
10:00 AM
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17
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March
25
12:00 PM
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April
22
4:00 PM
Spring Open Evening & Taster Event
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