Course Summary
Tourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities.
This course focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances.
College Link
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Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Language Options
* Time abroad utilising this language
Disclaimer: Details subject to change - always check with the college.
Note: It may also be possible to do an Erasmus+ Programme allowing you to study abroad for a
period of at least 2 months to 12 months. This study can be through English or through your
language of choice � please check with your course coordinator to see if this is possible
for this course.
Entry Requirements
Disclaimer: Details subject to change - If this is a course you are considering applying for you should check on the Colleges' website to ensure you have the latest entry requirements information.
If you believe the data above to be incorrect, please let us know at [email protected] - thank you.
PLC Progression Links
This course will accept All PLC (QQ/FET) Level 5 or 6 Major Award as an entry requirement.
Click on the link below for a List of PLC Courses Directly Related to this Career Sector
This Information is Correct for 2025 Entry
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found
HERE
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Administrative
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
The course is designed to enable graduates to gain employment in challenging positions in tourism marketing and sales roles. Graduates with marketing competence and digital expertise can expect to find employment in marketing in tourism enterprises such as tourism co-operatives, national and regional tourism organisations, hotels, visitor centres, online booking companies, travel sector, self-employment, technology management, community development, and public sector support.
Further Research
DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.