Course Summary
Course Category: PLC (Further Education - FET) - Apply directly to College
This one-year full time course equips the learner with the vocational skills and knowledge to work in a marketing and/or business environment. Marketing is an integral part of all modern businesses. Social Media, Smart Phones and technology have changed marketing methods considerably over the past years and are all playing an important role in current marketing trends. This course provides an introduction to the principle elements of marketing skills and practices. The programme also includes research, behavioural studies, business skills, communications and digital technologies.
Certification:
(QQI Award Code 5M2069)
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
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Customer Service 5N0972
Work Experience 5N1356
Communications 5N0690
Business Administration Skills 5N1610
French 5N1623
Marketing Practice 5N1400
Digital Marketing 5N1364
Statistics 5N2066
Behavioural Studies 5N1351
Word Processing 5N1358
Development of Key Skills
Getting Started with Key Skills
Building on Key Skills
Introduction To Key Skills
Spreadsheets
Business Administration
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
- Almost all PLC courses have a Work Experience module, which requires students to find their own placement in an area directly related to their course.
Progression to CAO Courses
Higher Education Links Scheme (HELS)
This course results in a QQI Major Award, and provides progression opportunities to a number of Higher Education courses, including those in the CAO.
To view CAO courses to which this award provides a direct progression route, click below:
QQI Code
To calculate Points based on your QQI award results, use the PLC Points Calculator.
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, the performing arts or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Further Research
National Statistics for this Award (All Ireland)
The following data provides general information about this Award from colleges across Ireland.
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.
Career Progression
Application to the Bachelor of Business Studies Degree (LM050) at the University of Limerick may be possible subject to UL’s entry requirements.
Job opportunities may arise at entry level in the sales and marketing field.