Course Summary
Course Category: PLC (Further Education - FET) - Apply directly to College
The Digital Marketing program at Dublin College Blackrock (formerly BFEI) is a dynamic foundation course tailored for creative individuals with strong communication skills who want to master the art of online influence. This course provides a comprehensive grounding in marketing fundamentals, specifically focusing on how to leverage digital platforms, social media, and web technologies to drive business growth. Designed for both aspiring entrepreneurs and those seeking roles in the modern economy, the curriculum emphasizes the practical application of digital tools to create effective marketing campaigns. It serves as an ideal launchpad for a professional marketing career or as a stepping stone toward further specialized studies in multimedia and software development.
Microsoft, Google, Intel and other multinationals have significant presence in ireland. The demand for Computer Science graduates has never been stronger. This course will teach participants the fundamentals of computer science.
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
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Marketing Practice
Digital Marketing
Video Editing
Behavioural Studies
Statistics
Entrepreneurial Skills
Spreadsheets
Work Experience
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
- Almost all PLC courses have a Work Experience module, which requires students to find their own placement in an area directly related to their course.
Progression to CAO Courses
Higher Education Links Scheme (HELS)
This course results in a QQI Major Award, and provides progression opportunities to a number of Higher Education courses, including those in the CAO.
To view CAO courses to which this award provides a direct progression route, click below:
QQI Code
To calculate Points based on your QQI award results, use the PLC Points Calculator.
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Further Research
National Statistics for this Award (All Ireland)
The following data provides general information about this Award from colleges across Ireland.
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.
Career Progression
As a graduate of this course, you can pursue careers in a range of areas including:
- Marketing/Sales
- Advertising
- Digital Marketing
- On-line Business
