Course Summary
Course Category: PLC (Further Education - FET) - Apply directly to College
This is a one-year, full-time course designed to equip learners with the multidisciplinary technical and vocational skills required to excel in the fast-paced field of social media marketing. The curriculum is closely aligned with contemporary industry trends, placing a powerful emphasis on brand development, target audience engagement, and high-impact digital storytelling. Students undergo comprehensive training in audio and video production, commercial photography, advertising, and modern digital marketing strategies. A key feature of the program is its on-campus work experience, where students collaborate directly with College Management to build live promotional campaigns, gaining invaluable real-world experience, a robust professional portfolio, and employment references.
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
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Advertising 5N0748
Work Experience 5N1356
Communications 5N0690
Digital Photography 5N1270
Digital Marketing 5N1364
Cinematography Camera Operations 5N1590
Digital Editing 5N1438
Voice Production for Broadcasting 5N0638
Development of Key Skills
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
- Almost all PLC courses have a Work Experience module, which requires students to find their own placement in an area directly related to their course.
Progression to CAO Courses
Higher Education Links Scheme (HELS)
This course results in a QQI Major Award, and provides progression opportunities to a number of Higher Education courses, including those in the CAO.
To view CAO courses to which this award provides a direct progression route, click below:
QQI Code
To calculate Points based on your QQI award results, use the PLC Points Calculator.
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, the performing arts or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Further Research
National Statistics for this Award (All Ireland)
The following data provides general information about this Award from colleges across Ireland.
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.
Career Progression
The skills that you learn on our QQI Level 6 course will enable you to seek employment/self-employment in the Multimedia and Web Development discipline and your end of year portfolio of course work also demonstrates excellent preparation for further studies in these areas.