Course Summary
Course Category: PLC (Further Education - FET) - Apply directly to College
Why should I do this course?
- Passionate about media, audio and journalism.
- You have an interest in digital marketing and social media.
- You would like to embark in a brand new career.
- You already work in marketing and would like to up-skill.
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
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Principles of Social Media with a Business (7513-301)
Understanding the Business Environment (7513-207)
Understand Legal, Regulatory & Ethical requirements in sales & marketing (7513-208)
Using collaborative technology (7513-304)
Principles of Marketing & Evaluation (7513-320)
Develop own professionalism (7513-321)
Digital Marketing metrics & analytics (7513-322)
Principles of Social Media Advertising & Promotion (7513-308)
Website Software (7513-311)
Brand Development (7513-329)
Analyse & report data (7513-331)
Delivering e-commerce solutions
Marketing on mobile devices (7513-325)
Online display advertising (7513-326)
Principles of Keywords & optimisation (7513-302)
Career Planning & Job Seeking Skills (005047)
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
- Almost all PLC courses have a Work Experience module, which requires students to find their own placement in an area directly related to their course.
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Further Research
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.
Career Progression
Graduates of this course will gain the knowledge and learn valuable skills in Digital Marketing and Sales which can assist them to find employment as a digital marketer.