Course Summary
Course Category: PLC (Further Education - FET) - Apply directly to College
This course provides targeted training in SEO, social media marketing, and professional video production designed specifically to maximize online business growth. By mastering the tools used to enhance visibility and engagement, learners gain the strategic skills necessary to convert digital content into measurable sales. The curriculum bridges the gap between creative execution and commercial results, preparing participants to excel in the competitive digital marketing landscape.
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
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Principles of Social Media with a Business 7513-301
Understanding the Business Environment 7513-207
Understand Legal, Regulatory & Ethical requirements in sales & marketing 7513-208
Using collaborative technology 7513-304
Principles of Marketing & Evaluation 7513-320
Develop own professionalism 7513-321
Digital Marketing metrics & analytics 7513-322
Principles of Social Media Advertising & Promotion 7513-308
Website Software 7513-311
Brand Development 7513-329
Analyse & report data 7513-331
Delivering e-commerce solutions
Marketing on mobile devices 7513-325
Online display advertising 7513-326
Principles of Keywords & optimisation 7513-302
Career Planning & Job Seeking Skills 005047
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
- Almost all PLC courses have a Work Experience module, which requires students to find their own placement in an area directly related to their course.
Progression to CAO Courses
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, the performing arts or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Further Research
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.
Career Progression
Graduates of this course will gain the knowledge and learn valuable skills in Digital Marketing and Sales which can assist them to find employment as a digital marketer.