Course Summary
Course Category: PLC (Further Education - FET) - Apply directly to College
Step into the future of business and marketing with this hands-on, industryfocused course. You’ll learn how leading companies use AI and digital strategy to reach customers, build brands, and drive growth. From creating powerful social media campaigns to using Generative AI tools for design and content, this course combines creativity with real business insight. With Irish companies investing over €1.7 billion in advertising in 2025, skilled digital marketers are in huge demand. Graduates gain the expertise to work with brands, influencers, and online businesses — or to launch their own ventures — in a fast-growing, high-earning sector.
Certification 5M2069 QQI Level 5 Marketing
Course Details
This course prepares you for working in the following Career Sectors:
What will you study?
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Digital Marketing
Marketing Practice
Advertising
Public Relations
Behavioural Studies
Work Experience
Applied Economics
Communications
Accounting Manual and Computerised
Maths (elective)
Important
- Colleges may add/remove modules to keep the course updated and to meet demands.
- Almost all PLC courses have a Work Experience module, which requires students to find their own placement in an area directly related to their course.
Progression to CAO Courses
Higher Education Links Scheme (HELS)
This course results in a QQI Major Award, and provides progression opportunities to a number of Higher Education courses, including those in the CAO.
To view CAO courses to which this award provides a direct progression route, click below:
QQI Code
To calculate Points based on your QQI award results, use the PLC Points Calculator.
The Student - Career Interests
This course is typically suited for people with the following Career Interests:
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, the performing arts or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Further Research
National Statistics for this Award (All Ireland)
The following data provides general information about this Award from colleges across Ireland.
Disclaimer: These links are to web sites outside of CareersPortal and we accept no responsibility for the information on them.
Career Progression
Graduates progress to employment in various areas including: Digital Marketing Executive | AI Marketing Specialist | Social Media Manager | Creative Director (AI & Media) | Brand Strategist |Content Creator | Influencer Marketing Manager | E-Commerce & Digital Sales Executive | Marketing Data Analyst | Digital Advertising Specialist | Entrepreneur / Start-Up Founder