Course Summary
This innovative and well-established MA programme offers students the opportunity to gain the essential skills and knowledge required to embark on a career in the fast-moving communications industry.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Entry requirements for this course will be in accordance with standard Institute admissions procedures. Entrants will be expected to hold minimum of a 2.2 honours degree. Admission to the course will be on the basis of interview. Recognition of Prior Learning will be applicable for candidates entering from the workplace or applying for admission from other institutes.
What is RPL?
Recognition of Prior Learning (RPL) is when formal recognition is given for what you already know prior to starting on a programme or module. With recognition of prior learning the focus is on learning and not on experience as such. You can apply for RPL in any MTU accredited programme or module. Programmes which are accredited by professional bodies or any external awarding bodies may have their own procedures for RPL which you should refer to.
Application Details
Application Deadline
Irish/EU: 16th June 2025. Non-EU: 31st May 2025.
Course Start Date: 15th September 2025 (tbc)
Fees
EU Applicants: €4,550 / Non-EU Applicants: €13,500
Please note that applicants will be required to pay an acceptance fee of €455 online if a place on a course is offered. This fee is deductible from the overall course fee.
Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you, and you wish to accept it.
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Social
The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.
Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
Administrative
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
Career Progression
By developing students’ planning, managerial and multimedia skills, the programme aims to produce graduates who can display leadership and show the capacity for innovation within the dynamic and fast-evolving professional communications and public relations industry.
Our graduates work in a wide array of positions and roles, including:
Public Relations/Media Relations Officer
Social Media Executive/Manager
Digital Content Creator, Digital Storyteller
Events Manager, Marketing Manager
Stakeholder Engagement, Public Affairs Manager
Duration
Course Delivery
This is a full-time programme which can be studied part-time. Part-time students take modules on a phased basis and achieve the programme qualification over a number of academic years. The elective modules afford the learner the opportunity to broaden his/her skills set in other disciplines or to deepen his/her skills set in the wider professional communications environment. The elective modules offered in any given year are delivered subject to demand and resource availability.