Course Summary
This programme will enable you to design, develop and manage strategically led and visually coherent brand communication campaigns. The programme has a practical focus where you will apply an understanding of brand strategy and design to your own professional practice or business context.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
An Honours Degree (min 2:2) in related discipline or equivalent. Candidates who do not have an Honours degree but have significant relevant experience may also be eligible for consideration via Recognition of Prior Learning (RPL).
Application Details
Flexible learning courses are popular, and they fill on a first come, first served basis. There are two major intake periods throughout the academic year, September and January.
For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpage.
Start Date: January 2026.
Fees
Total Fees: €2,500.
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Investigative
The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.
Career Progression
Graduate careers include roles such as Brand Strategist, Creative Director, Design Director, Design or Marketing Manager, Team Leader, Senior Designer, and Self-Employed professional. The main employers typically include brand design studios, marketing departments, SMEs, the tech sector, and self-employment opportunities.
Duration
Recommended Study Hours per week
3 hours online ‘contact’ per module, as well as a recommended 5 hours self-directed learning.
On-Campus Attendance Requirement: No attendance required.
Note: Check programme Examination and Assessment requirements, as they may involve examinations to be taken on campus.