Course Summary
Our MSc in Marketing is a rigorous programme designed to prepare graduates for positions in marketing and brand management in Ireland and abroad. Suitable for business graduates with a marketing orientation and current professionals wishing to build upon their existing marketing skills, as well as students with an undergraduate background in psychology.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Please review the entry requirements below. The UCD Smurfit Admissions Office staff have expertise in reviewing international qualifications from around the world and will be able to assess your application's comparability to the Irish entry requirement.
A minimum second-class honours degree (or equivalent) in any discipline
OR
A primary degree with a minimum of two years’ work experience in a Marketing role.
If English is not your first language, an English language qualification is required for admission to all of our programmes. The exception to this rule is if you have completed your primary degree or an entire third level qualification through English, in an English speaking country.
https://www.smurfitschool.ie/admissions/internationalapplicants/englishlanguagerequirements/
Some students might have to get a student visa in order to come and study in Ireland. Please check the Irish Naturalisation and Immigration Services website to see if you require a visa. https://www.irishimmigration.ie/
You may be eligible for Recognition of Prior Learning (RPL), as UCD recognises formal, informal, and/or experiential learning. RPL may be awarded to gain Admission and/or credit exemptions on a programme. Please visit the UCD Registry RPL web page for further information. Any exceptions are also listed on this webpage.
https://www.ucd.ie/registry/prospectivestudents/admissions/rpl/
Application Details
Apply online
Who Should Apply?
Full Time option suitable for:
Domestic(EEA) applicants: Yes
International (Non EU) applicants: Yes
B259 Marketing Master of Science Full-Time
Commencing September 2026
Graduate Taught (UCD Michael Smurfit Graduate Business School)
Fees
Fees Full-Time EU: €15,760 (academic year 2024/2025)
Full-Time Non-EU: €22,600 (academic year 2024/2025)
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Graduates of the course work in a variety of industries, including consumer goods and food, financial services, technology, advertising and market research, pharmaceuticals, and consulting, to give a few examples.
85% of our graduates from this programme were employed after 6 months across a range of industry sectors. Source: Latest Graduate Outcomes Survey, published in September 2025.
Potential careers for our graduates include:
Marketing Management
Brand Management
Market Research
Digital Marketing
Account Management
Consultancy
Communications