Course Summary
The MSc in Marketing Management prepares you for a successful career across diverse industries. Open to all backgrounds, it builds expertise in strategy, analytics, communication, and research. With real-world consultancy projects and industry engagement, you'll graduate ready to lead in today’s fast-paced marketing landscape.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Normally a second-class honours degree (NFQ Level 8 or equivalent) in any discipline.
OR
A primary degree with a minimum of three years relevant work experience will also be considered.
Academic entry requirements standardised per country are available?here.?
English Language Entry Requirements
For applicants whose first language is not English, an English language proficiency of IELTS score of 6.5 is required (with no less than 6.0 in any other band) or equivalent.
Application Details
Applications must be completed online at: https://nuigalway.elluciancrmrecruit.com/Apply/Account/Login.
An application requires a registration fee of €35. You will be asked to upload proof of identification, academic transcripts, a personal statement, an academic reference and documentation to fulfil the English requirement (where English is not your first language).
Next start date: September 2026
Fees
Postgraduate Tuition Fees
Fees can be subject to change from year to year. Please check www.universityofgalway.ie/fees for exact individual course fees. Fees quoted are all per annum fees.
Fees: EU
€11,140 full-time; €5,570 part-time p.a. 2024/25
Fees: Tuition
€11,000 full-time; €5,500 part-time p.a. 2023/24
Fees: Student levy
€140 full-time; €70 part-time p.a. 2024/25
Fees: Non EU
€19,500 p.a. (€19,640 p.a. including levy) 2024/25
Postgraduate students in receipt of a SUSI grant—please note an F4 grant is where SUSI will pay €4,000 towards your tuition (2023/24). You will be liable for the remainder of the total fee. An F5 grant is where SUSI will pay tuition up to a maximum of €6,270. SUSI will not cover the student levy of €140.
Postgraduate fee breakdown = Tuition (EU or NON EU) + Student levy as outlined above.
Note to non-EU students: learn about the 24-month Stayback Visa
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
You’ll also connect with some of Ireland’s most dynamic marketing teams through guest masterclasses and industry events. Past speakers have come from leading companies like Google, Heineken, Guinness, Nestlé, Kerrygold, Aerogen, Diligent, OnePageCRM, and Audi - giving you an inside look at how major brands shape their marketing strategies in both Irish and global contexts.
Ireland’s marketing landscape is fast-evolving, with strong growth in sectors like tech, media, FMCG, health, finance, and sustainability. Our graduates are thriving in roles across this landscape, working with employers such as Johnson & Johnson, Electric Ireland, The Irish Times, AIB, EY, Genesys, Accenture, and award-winning creative agencies like Big Spaceship.
Duration
2 years part-time