Course Summary
The aim of this programme is to develop participants’ ability to use digital media as part of an integrated data-driven strategic marketing planning process aimed at reaching overall sustainable business objectives.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Candidates must hold a Level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business, Graphic Design, Communications or cognate area. Candidates who do not meet this entry criteria will be considered for entry to the programme under a formalised process of Recognition of Prior Learning (RPL).
Application Details
Flexible learning courses are popular, and they fill on a first come, first served basis. There are two major intake periods throughout the academic year, September and January.
For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpage.
Start Date: September 2026.
Fees
Total Fees: €7,200.
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Many of our Masters programmes are structured in a way that includes recognised entry and exit awards. This means that you can apply for part of Masters first and learn at your own pace or if you are unable to complete the full programme, you can still gain a recognised qualification. Our entry and exit awards typically include Postgraduate Certificate award and a Postgraduate Diploma award.
Duration
Study Hours
It is recommended that students should allow for a minimum of 6 to 8 hours per week for self-study in addition to attendance of live online lectures.
On-Campus Attendance
Part-time students will have weekly online live attendance requirement as follows: 2 x lunchtime hours and 1 x evening hour. There is also a monthly live online attendance requirement as follows: 2 days per month (full days from 9am to 5pm) for the months of January-May, and September-December.
Full-time students will be scheduled for on-campus classes and project work each week throughout the semester. Additionally, they will join part-time students for online workshops and guest lectures once a month. Our programme is designed to foster networking and knowledge sharing among all participants.