Course Summary
This programme offers the student a master's in marketing with a digital emphasis. It offers a wide range of marketing and digital marketing modules. By the end they will have a solid grounding in Marketing and Digital Marketing, to prepare them for roles in Marketing/ Digital.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Normally a second-class honours degree (NFQ Level 8 or equivalent) in any discipline.
OR
A primary degree with a minimum of three years relevant work experience will also be considered.
Application Details
Applications must be completed online at: https://nuigalway.elluciancrmrecruit.com/Apply/Account/Login.
An application requires a registration fee of €35. You will be asked to upload proof of identification, academic transcripts, a personal statement, an academic reference and documentation to fulfil the English requirement (where English is not your first language).
Next start date: September 2026
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, the performing arts or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Graduates of the MSc Digital Marketing programme secure a wide range of roles that reflect the diverse and evolving needs of employers across industries. These include positions such as Digital Content Creator, Social Media Strategist, SEO Analyst, Digital Marketing Manager, Data and Analytics Specialist, PPC Specialist, E-Commerce Executive, and more. Many graduates also go on to found their own companies, applying their skills as entrepreneurial leaders.
Our alumni have successfully launched careers with leading organisations worldwide, including Microsoft, LinkedIn, Google, HubSpot, Rentokil Initial, Enterprise Ireland, VHI Healthcare, Dell Technologies, Logitech, Moz, Sony Music Entertainment, and innovative agencies such as RezSocial, Pendo, Agency EA, Beantown Media Ventures, Galvia AI, and Wolfgang Digital.