Course Summary
The MSc in Marketing Practice is an award-winning, action-based programme with a 37 week paid placement, six taught modules, an applied project, and visits to top marketing firms; designed to equip graduates with the skills, experience, and industry exposure to launch successful marketing careers.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Normally a high H2.2 degree (NFQ Level 8 or equivalent) with a demonstration of an aptitude in Marketing. Suitability for a place on the programme remains pending internal interview process.?The programme is only available to EU students due to visa requirements.
Academic entry requirements standardised per country are available?here.?
English Language Entry Requirements
For applicants whose first language is not English, an English language proficiency of IELTS score of 6.5 is required (with no less than 6.0 in any other band) or equivalent.
Application Details
Applications must be completed online at: https://nuigalway.elluciancrmrecruit.com/Apply/Account/Login.
An application requires a registration fee of €35. You will be asked to upload proof of identification, academic transcripts, a personal statement, an academic reference and documentation to fulfil the English requirement (where English is not your first language).
Next start date September 2026
Fees
Fees: EU
€11,140 p.a. (including levy) 2024/25
Fees: Tuition
€11,000 p.a. 2024/25
Fees: Student levy
€140 p.a. 2024/25
Fees: Non EU
€20,000 p.a. (€20,140 including levy) 2024/25
Paid Professional Placement:
Please note, students on this programme are paid €450 gross per week (€470 in Dublin) by their host company for the duration of their placement with their company.
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Our graduates are employed by leading organisations such as Google, HubSpot, SAP, IBM, Salesforce, Oracle, LinkedIn, Meta (Facebook), Yahoo, L’Oréal, Glanbia, Tesco, IKEA, AIB, GlaxoSmithKline, Wayfair, Pathfinder, Smyths Toys, and Bord Bia.
In addition to these household names, many join dynamic and innovative organisations of all sizes, including high-growth start-ups and specialist consultancies. Most begin in graduate roles and rapidly progress to leadership and specialist positions, reflecting the programme’s emphasis on practical skills, strategic thinking, and real-world experience.
Graduates typically move into roles such as Digital Marketing Specialist, Brand Manager, Market Research Analyst, Content Strategist, Social Media Manager, CRM Executive, Product Marketing Manager, Performance Marketing Analyst, Sales Executive, and Business Development Manager. The skills developed also open doors to emerging roles in data-driven marketing, UX research, marketing automation, and sustainability-led branding strategies.