Course Summary
Strategies for success in the digital age.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
This course is suited to you, if you are a recent graduate or are already in employment or have relevant work experience and wish to enhance your existing skills.
You will normally have gained a Second Class Honours degree, or above, in Communication, Media, Business, Marketing, Information & Communication Technology or a cognate area.
If you do not meet the academic criteria outlined above, but have substantial and significant experiential learning, a portfolio of written evidence may be considered as an alternative entrance route, and you should contact the Course Director for further information.
English Language Requirements
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
English Language requirements for non-international applicants
Applicants are required to provide evidence of competence in written and spoken English (GCSE grade C) or equivalent.
• For English language requirements go to: https://www.ulster.ac.uk/global/apply/english-language-requirements
• For Your country go to: https://www.ulster.ac.uk/global/apply/country
Application Details
Your Application
You can apply directly to Ulster at any time of year. We advise that you submit your application no later than two weeks prior to your course start date. This is to ensure there is sufficient time for your application to be reviewed and, should you be made an offer, time for you to complete all the necessary pre-enrolment tasks.
Some programmes will have specific deadlines as additional selection (e.g. interview, portfolio submission etc) is required, so please check the course page to ensure you have sufficient time to complete your application.
Start Date: September 2026.
Fees
Your Application
Application is through the University's online application system (see "Application Weblink" below).
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital technologies and services to achieve competitive advantage.
Key aspects of the programme that will help to equip you for a career, or support your continued professional development in the marketing, communication or information technology sectors include:
• Ongoing input from leading practitioners, ensuring exposure to the experiences and insight of professionals working in the digital arena.
• The use of case studies, enabling the identification of real-world business problems, and the design and defence of appropriate solutions.
• Enhanced ICT skills, through first-hand experimentation with a range of online digital media tools.
• Activities and assessment which require the application of learning to an employer or an equivalent organisation.
• The opportunity to learn in a multidisciplinary setting indicative of today’s more integrated and collaborative corporate culture.