Course Summary
Learners in this programme will study to lead and manage teams effectively and create a positive work environment with a strong focus on the relationship between employee and organisational behaviour and customer relationship management (CRM) strategies.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Domestic Applicants
The Master of Arts in Work-Related Behaviour with Customer Relationship Management is designed for graduates of a relevant Level 8 programme at a minimum of a 2.2 standard who wish to engage in further study in this field. Applicants who wish to study for the MA in Work-Related Behaviour with Entrepreneurship may include Psychology graduates or may equally include graduates of other relevant disciplines such as business or humanities, health, or social science graduates.
Those who have completed other relevant educational programmes or have relevant professional experience etc., where Recognised Prior Learning (RPL) and Acquired Prior Learning (APL) can be applied to the programme by submission of programme content, qualification, and assignments equivalent to an appropriate Level 8 award at an Honours 2:2 standard, can also be considered.
All applicants will be required to have a minimum of ordinary-level maths at Leaving Certificate standard or be able to demonstrate equivalent competency in maths at this level.
All applicants are required to be over 23 years of age.
All applicants will be required to attend for an interview to ascertain their suitability for the programme.
Successful applicants would be required to complete Garda Vetting at the College.
International Applicants:
If English is not your native language you must show that your English level is of a suitable standard, i.e. B2+ in the Common European Framework of Reference for Languages which is equivalent to an IELTS score of 6.5.
International students will have to provide evidence that they can satisfy the eligibility requirements for graduate membership of the Psychological Society of Ireland or the British Psychological Society.
All international applicants must meet the visa requirements for study in Ireland.
All applicants will be required to attend for interview to ascertain their suitability for the programme.
Successful applicants would be required to complete Garda Vetting at the College.
Application Details
Applications for this course are submitted through the ICHAS website. When you click on "Application Weblink" above, you will be directed to ICHAS to complete your application.
Intake Dates:
Limerick - Full-Time - September 2026
Limerick - Part-Time - September 2026
Dublin - Part-Time - September 2026
Dublin - Full-Time - September 2026
Cork - Full-Time - September 2026
Cork - Part-Time - September 2026
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Social
The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.
Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
Career Progression
The MA in Work-Related Behaviour with Customer Relationship Management will provide opportunities for graduates to enter or progress in management and leadership roles. It will equip graduates with the knowledge to become organisational behaviour specialists who can drive change and innovation to become customer-centric leaders. On successful graduation, students who complete this ABP-accredited Master's Degree can use the title ABP Certified Business Psychologist (CBP)".
Examples of such roles include:
Human Resource Managers
Training and Development Managers
Sales Development Managers
Sales Development Representative
Customer Relationship Manager
Marketing Automation Manager
Marketing Automation Executive
CRM Executive
Direct Marketing Specialist.
ABP Certified Business Psychologist (CBP
Academic Progression
This programme provides a progression opportunity to complete a range of Programmes at Level 10 nationally and internationally.
Duration
Timetable
The programme can be completed on a full-time basis over one year (3 semesters) or on a part-time basis over two years (6 semesters). The programme uses a blended learning approach. Timetables will be made available closer to the course start date. Please contact [email protected] for further information.