Course Summary
This programme aims to marry the two skills (Digital Media Design and Business Analytics) together and create a learner that is highly skilled in the area of Digital Media Design with an in-depth knowledge of Business Analytics.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Applications are welcomed from a wide range of design and analytics related disciplines. Candidates are sought from the areas of Design, Creative Arts, Computing, TV & Media, Business, Digital Marketing, Business Analytics & Data Science.
All applicants will need to have a Level 8 honours degree with 30 ECTS credits in a design/digital related subject/module.
Applicants may be called for interview.
Application Details
Next intake: September 2025.
Fees
SE21G Master of Science in Digital Media with Business Analytics WEXFORD Full-time €5,500.
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
The digital industry in Ireland is currently top three growth areas in Ireland, this sector is one of the country's most prevalent employers. Graduates from SETU Carlow will enter a market that is fast paced and growing exponentially. Alongside being highly sought after at a local and national, graduates will be skilled and equipped to travel the world and work in various dynamic and digital industries.
Graduates will seek employment across the digital landscape. This will include areas of design, innovation and business analytics. Graduates with design and development skills backed up with in-depth data analytical skills, possess a combination of practical and theoretical skills that now make them highly sought after.
In addition, employers recognise the merits of diverse skills in programming, strategy, business, research and innovation, all of which are developed whilst studying for the MSC in Digital Media with Business Analytics. Graduates of the MSc in Digital Media with Business analytics can take up employment in areas such as:
Digital Media
UI/UX Development
Web and interface design and development
App design and development
Data analyst
Data visualisation
Business innovation
Design innovation
Social media content development
Social media management and consultation
Marketing content development, management and consultation
Digital content management
Project management.