Course Summary
The aim of this programme is to equip learners with high-level knowledge and a high degree of expertise to develop marketing practices to the highest standard. The student will synthesise leading-edge knowledge within the marketing discipline complimented by practical insights and approaches to practice.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Applicants should have a Bachelor of Business Studies (Honours) Level 8 2.2 minimum or above. Applications will also be considered from graduates with a Level 7 Bachelor of Business Studies (Ordinary) plus 3 years relevant marketing work experience that will be subject to consideration under ATU’s Recognition of Prior Learning (RPL). Applications are also welcome from graduates with Level 8 (Honours) primary degrees in any discipline plus 3 years relevant work experience in a management/supervisory role.
Application Details
How to Apply
Before you Apply Before you apply for a flexible learning course at ATU, we recommend that you research your course, through this prospectus and by viewing the course webpage. Please ensure to check the entry requirements and time commitment involved, as these vary from course to course. You will find details on entry requirements on the individual course webpage.
When to Apply
Flexible learning courses are popular, and they fill on a first come, first served basis. There are two major intake periods throughout the academic year, September and January.
For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpages.
How to Apply
Applying for a flexible learning course is easy, simply visit the webpage of your chosen course and select the ‘apply now’ button, and follow the steps outlined.
Each campus has it’s own application process and for further information on these processes, please visit atu.ie/apply-now
Fees
Total Fees: €7,200
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Administrative
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
Career Progression
Many of our Masters programmes are structured in a way that includes recognised entry and exit awards. This means that you can apply for part of Masters first and learn at your own pace or if you are unable to complete the full programme, you can still gain a recognised qualification. Our entry and exit awards typically include Postgraduate Certificate award and a Postgraduate Diploma award.
Duration
Study Hours
For the part-time study of the MSc in Marketing, there will be two to three modules per semester. Each will have two to three hours of live online lectures per week. Live lectures normally take place after 6pm, Monday to Thursday.
On-Campus Attendance: No attendance required.