Course Summary
The MSc in Digital Marketing and Analytics at South East Technological University is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 - minimum 2nd class Honours) in:
- Marketing or a business discipline
- Computer Science or
- Cognate programmes.
Applicants applying for entry through progression routes other than those listed above will be considered through SETU Carlow's Recognition of Prior Learning (RPL) Policy.
Shortlisted applicants may be called for interview.
Application Details
Next intake: September 2025.
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Graduates may also pursue Level 10 (PhD) study opportunities upon successful completion of this course.