Course Summary
In a dynamic, rapidly changing business world, marketers need to understand how to build brands and maintain strong brands over time. Strong brands are central to a company's success. Organisations in the consumer goods, luxury, services, business-to-business, non-profit and sports sectors all benefit from having strong brands. This programme targets the critical need for expertise in branding strategy.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline and/or media, psychology or psychological studies.
Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in business-to-consumer marketing or branding will also be considered.
In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work experience at least 3 of which must be in a management position in business-to-consumer marketing or branding. This is done through the Maynooth
University Procedure for Non-Standard Entrants and Recognition of Prior Experiential Learning.
International applicants must have a recognised primary degree in business and/or media, psychology or psychological studies, which is considered equivalent to Irish university primary degree (Level 8) at 2.2. Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in business-to-consumer marketing or branding will also be considered.
Minimum English language requirements: please visit Maynooth UniversityInternational Office websitefor information about English language tests accepted and required scores. The requirements specified are applicable for both EU and non-EU applicants.
National University of Ireland Maynooth?s TOEFL code is 8850
Application Details
Closing Date : 30 June 2025
Applications are open for the 2025/6 academic year. Visit our online application portal to start your application.
We are here to support you throughout the admissions process.
For queries on your postgraduate course options please contact [email protected]
For queries or support on your application process please contact [email protected]
If you are an international (Non-EU) applicant please contact [email protected]
Course Commences: September.
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Career Progression
The programme offers a path to advanced positions in marketing and branding, in roles including product or brand management, brand consulting, brand activation, social media marketing for brands, customer engagement, customer and marketing experience management, and consumer insights management.