Course Summary
The MSc in Digital Marketing Practice is an innovative postgraduate programme that offers existing undergraduate students, graduates currently in the workplace and international students, the opportunity to advance their specialist knowledge and develop their competences in the growing domain of digital marketing. It combines the nurturing of the student’s technical and strategic digital marketing knowledge, with considerable practice-based orientation to provide rounded industry ready graduates.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Minimum Entry Requirements:
- Applicants must hold at least a Level 8 qualification at honours level in business or a related programme with strong business content.
- Applicants with a Level 8 qualification at honours level in other disciplines and relevant business experience may also be considered for entry.
- Students without a Level 8 qualification may qualify under RPL, as per SETU Waterford academic guidelines on RPL.
- Applicants whose first language is not English must submit evidence of competency in English, please see SETU Waterford’s English Language Requirements for details
Application Details
Next intake: January 2025.
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Duration
Programme Delivery
The programme will be completed over a sixteen-month, three semester period. The first two semesters will involve the delivery of three 10-credit modules, while Semester 3 will provide the students an opportunity to undertake the capstone 30-credit Applied Business Project, a workplace based digital marketing project that will be underpinned by the completion of a number of research-oriented workshops in the early stages of Semester 3. The programme is delivered in a flexible way, one afternoon/evening per week for 6 hours. It also integrates considerable weekly online content and regular engagement with a company on a Live Digital Project. This approach has proven very popular amongst both graduates in the workplace and undergraduates progressing on to graduate study.
Delivery
This programme will be delivered through a blend of lectures, tutorial sessions and laboratory practicals, as well as independent study. Students will be required to attend SETU in Waterford for one afternoon and evening of lectures. Some of the lecture material is delivered in an e-learning capacity to facilitate distance learning.