Course Summary
The Postgraduate Diploma in Digital Marketing Practice programme has been developed in response to demand from a wide variety of industries. Graduates will be equipped with a broad portfolio of digital marketing skills. The programme will be delivered in an innovative and flexible manner, consisting of lectures, workshops, group work, presentations, and guest speakers from industry and academia, and via e-learning mode.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
- Applicants must hold at least a Level 8 qualification at honours level in business or a related programme with strong business content.
- Places on the programme are allocated on merit, on a competitive basis.
- Applicants who do not currently meet the academic entry requirements may wish to consider using SETU Waterford's Recognition of Prior Learning (RPL) mechanism.
- Please complete the form electronically and submit by email along with all supporting documentation such as education and training certificates etc.
Applicants for whom english is not their first language will, in all cases, be required to submit certification that they meet SETU Waterford’s English Language Competency Requirements.
Application Details
Next intake: January 2025.
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Graduates of this programme will have the option to proceed to complete an additional 30 credits to receive a full MSc in Digital Marketing Practice qualification.
Opportunity
Graduates of this programme will have the option to proceed to complete an additional 30 credits to receive a full MSc in Digital Marketing Practice qualification.
Duration
Delivery
This programme will be delivered through a blend of online lectures, tutorial sessions and laboratory practicals, as well as independent study. SETU Waterford Postgraduate Diploma in Digital Marketing Practice programme programme is fully accredited by the Institute of Analytics (IoA) which is the Professional Body for Analytics and Data Science professionals in the UK and Internationally.