Course Summary
Gain advanced skills in digital marketing and consumer behaviour to drive impactful results in a competitive landscape
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
The Academic and English Language Proficiency entry requirements for the MSc in Marketing Programme are as follows:
Academic:
Possess a minimum Level 8 Honours Degree in Business or equivalent, with at least a second-class honour (2.2).
A minimum of 30 credits in marketing or marketing-related modules is required.
And English Language Proficiency:
With one of the following:
IELTS (Academic)
6.0, no component less than 5.5
DuoLingo
Min score 105, min 100 in each section (under review)
Pearson PTE Academic:
Min score of 55
TOEFL IBT:
Min score of 80
Cambridge English Qualifications
A minimum score of 180-190 (FCE Grade B)
Application Details
September 2025
Fees
Tuition Fees and Additional Information:
Non-EU International: €12,500
A bursary is also available to all international applicants currently living in Ireland.
You can also email directly at: [email protected] or call: +353 1 5740 183 and our admissions team will provide you with additional information and guidance on this masters programme.
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Career Progression
Coupled with the skills and knowledge acquired from their undergraduate studies, completing our Marketing Management course positions graduates for various marketing, digital marketing, and innovation roles. They will be well-prepared to pursue positions across diverse industries and possess the marketing acumen essential for success in today’s global business landscape.
Graduate Pathways
Graduate careers typically include:
Digital Marketing
Online Marketing
Strategic Marketing
International Sales & Marketing
Customer Relations
Product Development
Market Researcher
Brand Promotion
Further Academic Pursuits
Advancement from this programme aligns with the National Qualifications Framework. Upon successful completion, candidates may qualify for advanced doctorate-level programmes at ATU or other Higher Education Institutions.