Course Summary
Realise your creative potential and develop key media industry skills to specialise in public relations
This programme is designed for candidates who wish to master the theory and application of the public relations skills and techniques required to succeed in a wide range of public relations and communications employment settings.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
A primary degree (2.2) in any discipline and interview.
Griffith College is now accepting the online Duolingo English Test (DET) as valid proof of English proficiency. For more information, please visit our website.
Application Details
How to Apply
Applicants can Apply Online Directly (see "Application Weblink" above)
Please note: Our MA in Journalism and PR has two intakes: February and September.
Courses beginning in September run for 1 year full-time or 2 years part-time.
Courses beginning in February run for 1.5 years full-time and 2.5 years part-time.
Intake Dates
Dublin - Full-Time - February 2025
Dublin - Full-Time - September 2025
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Linguistic
The Linguistic's interests are usually focused on ideas and information exchange. They tend to like reading a lot, and enjoy discussion about what has been said. Some will want to write about their own ideas and may follow a path towards journalism, story writing or editing. Others will develop skills in other languages, perhaps finding work as a translator or interpreter. Most Linguistic types will enjoy the opportunity to teach or instruct people in a topic they are interested in.
Career Progression
On completion of this Level 9 MA in Public Relations and Digital Communications, graduates may progress onto a range of Level 10 Doctoral programmes on the National Qualifications Framework. As a QQI validated postgraduate programme, this qualification is recognised not only in Ireland and Europe but throughout the world.
Career Progression
Upon completion of this MA in Public Relations and Digital Communications, graduates will have gained valuable professional experience, built a strong portfolio and covered a diverse range of media. Graduates of this programme are regularly employed as PR practitioners and media content creators in public relations firms and in the press and communications departments of companies and NGOs. Graduates also work as journalists, news researchers and broadcast production managers across web, radio, TV, video and print media. A sample of recent graduates’ job titles includes:
Digital Communications Officer
Junior PR Consultant
Digital Communications Executive/Manager
Digital Marketing and PR Executive
Marketing Executive/Manager
Online Advertising Specialist
Public Policy and Government Relations Director
Senior Social Media Executive/Manager
Account Director/Manager
Communications Officer/Manager
Content Executive/Manager
Digital Content Producer
Head Of Content and Brand Marketing
Duration
The MA in Public Relations and Digital Communications has two intakes per year: February and September.
Courses beginning in September run for 1 year full-time or 2 years part-time.
Courses beginning in February run for 1.5 years full-time and 2.5 years part-time.