Course Summary
Digital innovation is being rapidly embraced by Ireland’s sporting organisations to manage membership, competitions, performance, facilities, ticketing, broadcast, marketing and many more functions. This programme has been designed to address the digital innovation and digital transformation needs of the sports sector providing graduates with high-level ICT skills, particularly in AI and analytics.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Applicants require a Level 8 Bachelor (Hons) degree H2.2 or equivalent. Applicants also have the option to apply using Recognition of Prior Learning according to ATU policy.
Recognition of Prior Learning: Yes.
Application Details
Flexible learning courses are popular, and they fill on a first come, first served basis. There are two major intake periods throughout the academic year, September and January.
For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpage.
Start Date: September 2026.
Fees
Total fees: €7,200. Members of the Gaelic Players Association (GPA) may be eligible for a full scholarship.
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Investigative
The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.
Career Progression
Duration
Study Hours
There are up to 13 hours of online lectures / workshops per week in semesters 1 and 2, and a lot of self-directed activity. Lectures are generally delivered in 2 day blocks (Wed / Thurs) in the afternoon and evening.
On-Campus Attendance
Full time students are required to attend up to 4 days per semester in person. These are designed for team building, peer and industry networking and to take students to key Irish sporting infrastructure. Where possible these will be scheduled on Thursdays and Fridays.