Course Summary
This course offers a deep dive into the SportsTech world with particular emphasis on digital tools for sports marketing and engagement, and the impact of emerging technologies in sporting contexts such as smart stadia, ticketing, performance measurement and participation monitoring.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
Application Details
Flexible learning courses are popular, and they fill on a first come, first served basis. There are two major intake periods throughout the academic year, September and January.
For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpage.
Start Date: January 2026.
Fees
Total Fees: €1200.
*Subject to Governing Body approval.
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Investigative
The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.
Career Progression
Graduates may opt to pursue Masters opportunities at ATU in the future.
Duration
Recommended Study Hours per week
This short part time course will be delivered completely online with high levels of peer interaction.
There are up to 6 hours of live online lectures per week for 12 weeks with additional independent learning and coursework of up to 10 hours.
On-Campus Attendance Requirement
The course is delivered completely online with optional attendance at 1-2 in-person workshops or industry engagement events in the course of the semester.