Course Summary
This interdisciplinary programme equips graduates to apply psychology and behavioural science to complex real-world challenges. Students learn to combine evidence-based insights with design and innovation methods to create ethical, human-centred solutions in a rapidly changing world.
College Link
Career Sectors
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
Entry Requirements
For admission to the MSc in Behavioural Science for Innovation and Design, entrants will normally:
- Have a relevant undergraduate degree in a cognate discipline with a minimum H2.1 or equivalent.
- Submit a Personal Statement, which demonstrates motivation, experience relevant for the program, relevant education and work experience, and alignment with current and future / career plans. (750-1000 words).
This MSc is primarily designed for applicants with a background in disciplines such as: psychology and the behavioural sciences, STEM, the humanities and social sciences, arts and design, education, ICT, business, or related fields. Applicants from other disciplines may also be considered, provided they can demonstrate - through prior qualifications or relevant experience - their preparedness to engage with the programme’s objectives.
Due to the specialist nature of this programme, additional criteria may be used to assess suitability to undertake this programme. For further information, please contact the Programme Chair using the contact details above
As part of the application process shortlisted applicants will be called for interview.
Recognition of Prior Learning (RPL) applicants are required to submit a cover letter along with their application under the Transcripts section of the portal, affirming their intent to apply for RPL.
Application Details
No intake for September 2026
Fees
The Student
Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Social
The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.
Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
Career Progression
- Behavioural Scientist
- Innovation Manager / Design Strategist
- UX Researcher / Behavioural Designer
- Trust & Safety Analyst/Manager
- Public Policy & Governance Advisor
- MedTech & Health Behavioural Scientist
- Sustainability & Futures Consultant
- Organisational Change Leader
