Marketing Executives and Social Media Managers play a vital role in today’s ever-changing business world. Online methods of promotion and advertising have become indispensable for businesses to thrive. This course equips you with the latest business skills and marketing expertise to navigate social media platforms successfully in this AI-driven age.

This stream was developed in close discussion with practitioners from the communications and marketing industry and is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital marketing skills in an ever changing business environment.

This is a 1 year full time programme which provides learners with a solid foundation in the basic principles of marketing. Social Media, smart phones and technology are all playing an important role, in the fast paced marketing environment. Marketing is an integral part of the modern business and after completing this course learners will be equipped with a wide range of skills including research, pricing, communication and consumer psychology. this course would also be very valuable to those wishing to pursue further study.

Event management professionals are widely seen as important to the development and success of Irish business and the tourism industry. This stream will provide graduates with a blend of knowledge and skills to equip them for employment in positions in marketing and/or event management, or will alternatively enable them to proceed to postgraduate study.

The central focus of this programme is on specialist marketing and event management subjects. The programme also features a number of relevant business subjects, which extend the field of study to the broader business environment within which the event management and marketing functions are positioned.

This new marketing with online technologies degree responds to the disruption that has taken place in the marketing discipline. It seeks to develop marketing graduates that are equipped with the requisite skills for Industry 4.0 recognising that marketing graduates must now possess the requisite skills for the dynamic digitised economy. The aim of this programme is to equip learners with the capabilities to excel in the dynamic and global marketing environment. It will develop marketing graduates who are innovative in their approach, and have the capacity to act as catalysts for marketing growth in organisations. 

Skilled marketers are in high demand in Ireland and across the globe. With more business taking place online, now more than ever, our graduates are highly employable. The broad marketing knowledge gained on this programme equips graduates with the skills for an exciting career in lots of different marketing and business areas.

Skilled marketers are in high demand in Ireland and across the globe. With more business taking place online, now more than ever, our graduates are highly employable. The broad marketing knowledge gained on this programme, equips graduates with the skills for an exciting career in lots of different marketing and business areas. 

The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8. 

An essential challenge for businesses in Ireland is how they can connect the capabilities of our workforce to contribute to solutions for people who are largely in markets outside Ireland, across the EU and the wider global community. Business needs graduates who can both understand the fundamentals of how to create value for customers and how to translate them into solutions and services that fit the needs of diverse cultures.

This course combines tourism management with specialist marketing areas such as brand management, international business, and experience marketing. Tourism specific modules will develop an understanding of the complex issues facing a contemporary national and international tourism industry, while business and management modules will develop critical transferable skills in business, marketing, management, finance, and data analysis.

A new Business Studies degree prepares students for employment at management level in a broad range of modern businesses, close to home or anywhere in the world. We explore practical, real-world applications of business principles through hands-on projects, work-based learning and small class sizes. With a wide range of subject choices and assessment types available on this course, students become independent and innovative thinkers, and develop their own views on society and how to shape the world of business into the future. 

This newly designed and modern degree prepares students for employment at management level in a broad range of modern businesses, close to home or anywhere in the world. We explore practical, real-world applications of business principles through hands-on projects, work-based learning and small class sizes. With a wide range of subject choices and assessment types available on this course, students become independent and innovative thinkers, and develop their own views on society and how to shape the world of business into the future.

This three year level 7 course offers you a pathway to an exciting career in marketing and sales. You will graduate from this course with a solid foundation in the key discipline areas of marketing. You will also have the opportunity to enhance your employment potential through work based projects and a work placement. 

This four year honours degree prepares you for an exciting career in marketing and sales. Students graduate from this course with the key skills, knowledge, and competencies required to work in variety of business settings from small businesses to multinational corporations.

ABE Marketing Management qualifications provide a pathway through which students can develop a combination of key business skills and industry knowledge in preparation for the varied and exciting careers which the industry offers.

This is not a CAO entry course - course fees required - apply directly to the college.

NCI’s BA (Honours) in Marketing Practice is a practical, hands-on degree that covers all the core marketing subjects such as brand management, consumer behaviour, digital marketing and entrepreneurship.

The final year concludes with an exciting capstone project, where you will work in teams developing real live business plans and platforms, where you will be expected to source products, develop marketing, communications and branding strategies in order to bring your ideas potential marketisation.

This well-established course is ideally suited to the student who wishes to pursue a career in the marketing or advertising sectors. The key modules of Marketing, Advertising and Behavioural Studies, combined with core business and IT (Information Technology) Skills, prepare the student for immediate entry into the workplace or for progression to further study.

Marketing students participate in a very successful work experience programme focused on the marketing and advertising industry. This insight into marketing and advertising allows the marketing student to make well-informed career decisions. By the end of the year, marketing students have a unique set of key marketing skills and experience.

Have you a confident, outgoing personality and good communication skills? Would you enjoy working in a creative and dynamic environment? Want to learn more about how to use digital media as an effective marketing tool? Could you see yourself running your own online business? This course offers you the opportunity to learn and apply the fundamentals of marketing using digital media platforms including the web and social media.

In the recovering global economy where there is an upsurge in online business activity, there are excellent career prospects for self-motivated individuals. With this qualification, you will be well placed to take advantage of emerging opportunities and launch your marketing career.

The Bachelor’s of Marketing, Innovation and Technology (MInT) can help you to be a marketing leader of the future. The degree prepares you to hit the ground running in any organisation that is committed to growing their business through technology, marketing and innovation.​​ By the end of your four years of studying MInT in DCU, you will be part of a network of ambitious, well-rounded classmates who are keen to tackle a wide range of social causes and business opportunities