In this course, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally. You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success. 

Students will be well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design.

Students who complete this programme and achieve this award are prepared to gain positions of responsibility in marketing. Students are well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. As part of the Events management module, for example, student will organise an event on campus and raise money for a charity of choice.

This is an opportunity to learn about the dynamic business environment across a multi offering of modules. You will be offered practical and applied based module learning across a varied range of subjects, including Project Management, Marketing, Human Resource Management, Accounting, European Languages (French/German/Spanish), and Business Information Systems.

If you like technology and business, here’s where you'll learn the skills needed to bridge the business/IT gap, so you become more resourceful, flexible and independent in your career development. It also prepares you to work in challenging and progressive organisations.

The use of systems and technology to control and manage organisational data and information is a crucial business discipline. Subjects cover everything from Accounting, Business Information Systems and Economics Fundamentals to Systems Analysis, Marketing, Databases and Risk Analysis.

In this degree in Business, subjects cover everything from Accounting, Business Information Systems and Economics Fundamentals to Systems Analysis, Marketing, Databases and Risk Analysis. On a typical day, you may design a website, problem-solve, create a marketing campaign, write a computer programme, make an investment decision, or produce an interactive multimedia presentation.

Many CAO applicants will know exactly what course they want to do, whereas others may be a little unsure what aspect of Business is best for them. To simplify the application process, TU have created one entry route for their Business courses, listed on the CAO as TU772 Business Options.

On the CAO the entry route is listed as TU772, with four options to choose from:

TU772 (BUS) Business
TU772 (BIT) Business with IT
TU772 (INB) International Business
TU772 (GEN) General Entry

For applicants who already know what area of business they would like to study, they can choose from Business TU772 (BUS), Business with IT TU772 (BIT) or International Business TU772 (INB).

Applicants who are unsure what area of Business is best for them can choose General Entry TU772 (GEN).

The course will provide you with the skills and attributes necessary to succeed in business anywhere in the world, reducing the barriers to travel and opening a world of career opportunities at home and overseas.

A wide range of subjects are covered, from Economics Fundamentals, Leadership, Business Information Systems and Organisational Behavior to Creativity, Innovation and Entrepreneurship, Intercultural Studies and Global Marketing.  

The course will provide you with the skills and attributes necessary to succeed in business anywhere in the world, reducing the barriers to travel and opening a world of career opportunities at home and overseas.

A wide range of subjects are covered, from Economics Fundamentals, Leadership, Business Information Systems and Organisational Behavior to Creativity, Innovation and Entrepreneurship, Intercultural Studies and Global Marketing. Languages are core to this course and are studied for the duration of the course.

This course will provide you with a solid grounding in general business and competencies in key areas such as finance, economics and accounting.

You’ll gain knowledge and skills in a broad range of business-related modules, including Accounting, Finance, Management, Marketing and Information Systems, and be able to apply this knowledge to different environments and industries. You’ll also develop good communication and writing skills.

The Higher Certificate in Business & Management is a two-year theoretical and practical introduction to fundamentals principles of business management. It seeks to provide those completing the course with a foundation for a career path in business management.

In this two-year course, you’ll gain the practical skills and knowledge required at junior executive level and be ready for further study. Subjects include marketing, behavioral science, business finance, communications, information technology, business and society, sales management, web design, marketing practice, management accounting, marketing communications.

This course introduces the student to fundamental principles of retail management and is ideal for securing junior trainee management positions in the retail sector.

It give the student an understanding of business fundamentals of finance, technology, management, marketing & economics as well as specialist fundamentals in Geographical Information Systems, Internet technologies for retailing, store atmospherics, retail analytics and the workings of the ‘new digital economy’.

This three-year honours degree programme gives students the best of both perspectives, combining a well- developed understanding of the world of general business and people management in the first two years of their studies, whilst also providing a strong HRM focus in the final year of the degree.

The Information Systems (IS) pathway of the BA (Hons) Business is designed to be specifically relevant to the modern business environment in which the role of information systems has become increasingly important.

This IS pathway aims to provide students with the skills, knowledge and competences in the use of systems and related-technologies to control and manage organisational data and information.

The 3 year Bachelor of Business (Hons) degree equips graduates to succeed on the global business stage by enabling them to be forward thinking and have the capacity to act as catalysts for growth in organisations. This degree reflects the intrinsic need to develop the next generation of leaders who understand how to manage innovation and drive an organisation forward in the digital age.

This three-year programme engages learners in all key marketing disciplines while also giving them grounding in broader business disciplines. The BA in Marketing at Griffith College gives learners the opportunity to develop marketing skills and gain an understanding of business. By developing their marketing skills in the broader business context, learners are perfectly placed to become dynamic team players in any business environment. 

Our BA (Hons) in Business (Marketing) is available on a full, part-time and blended learning basis over a three-year period. The purpose of the programme is to inspire and nurture a student’s interest in the marketing discipline, while providing a solid foundation in business subjects.

The philosophy of this programme is to provide students with an appropriate base of relevant business and management knowledge, with particular emphasis on the development of a firm understanding of the core issues addressed by organisational psychology.

This degree is designed to ensure our graduates have the capabilities and skills for the current dynamic and challenging business environment. Students study core business areas throughout their studies before choosing their specialist stream in Year 4. Students choose between Finance, Marketing or Human Resource Management in their final year. This offers students the flexibility to explore various aspects of business before committing to a specialism. This programme looks at the broader business world and is perfect for a student looking to obtain a diverse range of skills and learn what area of business is for them.  

This three-year degree produces graduates with a blend of business-related knowledge and skills. Graduates are equipped with knowledge in core business areas. Individual and group projects are an integral part of the programme which develop skills required for business such as analysis, team work, presentation and professional business skills. This degree will position students for jobs at graduate entry level in business or the option to continue their studies in a broad range of business disciplines. 

Data will be updated as soon as it becomes available

This honours degree programme provides students with the knowledge, skills, and competencies to contribute effectively to the field of business. Students will also be able to develop a specialism that will further prepare them for their future career aspirations. Specifically, students will examine the opportunities and challenges businesses face by constantly changing customer demands, technological advances, external environments, and societal concerns with sustainability and sustainable communities. They will further interrogate these opportunities and challenges beyond a general understanding through their chosen specialism.

Our Business programmes educate students in a broad range of business principles and functions, providing a solid understanding of the modern business world. Coupled with an opportunity to undertake a semester long work placement at the during third year means that, on graduation, our students are equipped with the necessary core knowledge and skills to contribute immediately and effectively to any organisation.

Our Business programmes educate students in a broad range of business principles and functions, providing a solid understanding of the modern business world. Coupled with an opportunity to undertake a semester long work placement at the during third year means that, on graduation, our students are equipped with the necessary core knowledge and skills to contribute immediately and effectively to any organisation.