The BA (Hons) Marketing focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing digital marketing and events marketing. It aims to develop learners' knowledge of the theory and practice of marketing, necessary for them to secure employment and perform in all key areas of marketing in a broad range of employment environments.

Marketing helps you understand where, when, and how to spend your marketing budget to the greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing fits into the operations and strategy of a firm as a whole. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies. 

The aim of our BA (Hons) in Marketing programme is to provide a solid foundation for students to become effective marketing professionals within a contemporary business environment. The programme will inspire participants to see the possibilities open to a business organisation of an effective implementation of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these. It provides a comprehensive education in the digital and analytical skills that businesses need across a spectrum of marketing and sales practices. The role of the marketing professional is placed within the broader business context and is delivered through a range of business relevant modules.

This is not a CAO entry course - course fees required - apply directly to the college.

The aim of this one year full time course is to provide the learner with the opportunity to acquire the knowledge, skills and competence to work in a marketing and/or business environment. It provides an introduction to the principle elements of marketing skills and practices.

The programme also includes related study areas such as economics, behavioural studies, business skills and communications, to provide a firm foundation for the learner. Extra supports are also available, where necessary, with literacy, numeracy, IT, career guidance and counselling.

In this two-year course, you’ll gain the practical skills and knowledge required at junior executive level and be ready for further study. Subjects include marketing, behavioral science, business finance, communications, information technology, business and society, sales management, web design, marketing practice, management accounting, marketing communications.

In this course, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally.

You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success

Marketing Executives and Social Media Managers play a vital role in today’s ever-changing business world. Online methods of promotion and advertising have become indispensable for businesses to thrive. This course equips you with the latest business skills and marketing expertise to navigate social media platforms successfully in this AI-driven age.

This stream was developed in close discussion with practitioners from the communications and marketing industry and is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital marketing skills in an ever changing business environment.

This one-year full time course equips the learner with the vocational skills and knowledge to work in a marketing and/or business environment. Marketing is an integral part of all modern businesses. Social Media, Smart Phones and technology have changed marketing methods considerably over the past years and are all playing an important role in current marketing trends. This course provides an introduction to the principle elements of marketing skills and practices. The programme also includes research, behavioural studies, business skills, communications and digital technologies.

Event management professionals are widely seen as important to the development and success of Irish business and the tourism industry. This stream will provide graduates with a blend of knowledge and skills to equip them for employment in positions in marketing and/or event management, or will alternatively enable them to proceed to postgraduate study.

The central focus of this programme is on specialist marketing and event management subjects. The programme also features a number of relevant business subjects, which extend the field of study to the broader business environment within which the event management and marketing functions are positioned.

This new marketing with online technologies degree responds to the disruption that has taken place in the marketing discipline. It seeks to develop marketing graduates that are equipped with the requisite skills for Industry 4.0 recognising that marketing graduates must now possess the requisite skills for the dynamic digitised economy. The aim of this programme is to equip learners with the capabilities to excel in the dynamic and global marketing environment. It will develop marketing graduates who are innovative in their approach, and have the capacity to act as catalysts for marketing growth in organisations. 

Skilled marketers are in high demand in Ireland and across the globe. With more business taking place online, now more than ever, our graduates are highly employable. The broad marketing knowledge gained on this programme equips graduates with the skills for an exciting career in lots of different marketing and business areas.

Skilled marketers are in high demand in Ireland and across the globe. With more business taking place online, now more than ever, our graduates are highly employable. The broad marketing knowledge gained on this programme, equips graduates with the skills for an exciting career in lots of different marketing and business areas. 

The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8. 

An essential challenge for businesses in Ireland is how they can connect the capabilities of our workforce to contribute to solutions for people who are largely in markets outside Ireland, across the EU and the wider global community. Business needs graduates who can both understand the fundamentals of how to create value for customers and how to translate them into solutions and services that fit the needs of diverse cultures.

This course combines tourism management with specialist marketing areas such as brand management, international business, and experience marketing. Tourism specific modules will develop an understanding of the complex issues facing a contemporary national and international tourism industry, while business and management modules will develop critical transferable skills in business, marketing, management, finance, and data analysis.

This newly designed and modern degree prepares students for employment at management level in a broad range of modern businesses, close to home or anywhere in the world. We explore practical, real-world applications of business principles through hands-on projects, work-based learning and small class sizes. With a wide range of subject choices and assessment types available on this course, students become independent and innovative thinkers, and develop their own views on society and how to shape the world of business into the future.

This three year level 7 course offers you a pathway to an exciting career in marketing and sales. You will graduate from this course with a solid foundation in the key discipline areas of marketing. You will also have the opportunity to enhance your employment potential through work based projects and a work placement. 

This four year honours degree prepares you for an exciting career in marketing and sales. Students graduate from this course with the key skills, knowledge, and competencies required to work in variety of business settings from small businesses to multinational corporations.

ABE Marketing Management qualifications provide a pathway through which students can develop a combination of key business skills and industry knowledge in preparation for the varied and exciting careers which the industry offers.

This is not a CAO entry course - course fees required - apply directly to the college.