The aim of this one year full time course is to provide the learner with the opportunity to acquire the knowledge, skills and competence to work in a marketing and/or business environment. It provides an introduction to the principle elements of marketing skills and practices.

The programme also includes related study areas such as economics, behavioural studies, business skills and communications, to provide a firm foundation for the learner. Extra supports are also available, where necessary, with literacy, numeracy, IT, career guidance and counselling.

In this two-year course, you’ll gain the practical skills and knowledge required at junior executive level and be ready for further study. Subjects include marketing, behavioral science, business finance, communications, information technology, business and society, sales management, web design, marketing practice, management accounting, marketing communications.

In this course, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally.

You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success

This stream was developed in close discussion with practitioners from the communications and marketing industry and is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital marketing skills in an ever changing business environment.

This one-year full time course equips the learner with the vocational skills and knowledge to work in a marketing and/or business environment. Marketing is an integral part of all modern businesses. Social Media, Smart Phones and technology have changed marketing methods considerably over the past years and are all playing an important role in current marketing trends. This course provides an introduction to the principle elements of marketing skills and practices. The programme also includes research, behavioural studies, business skills, communications and digital technologies.

Event management professionals are widely seen as important to the development and success of Irish business and the tourism industry. This stream will provide graduates with a blend of knowledge and skills to equip them for employment in positions in marketing and/or event management, or will alternatively enable them to proceed to postgraduate study.

The central focus of this programme is on specialist marketing and event management subjects. The programme also features a number of relevant business subjects, which extend the field of study to the broader business environment within which the event management and marketing functions are positioned.

This new marketing with online technologies degree responds to the disruption that has taken place in the marketing discipline. It seeks to develop marketing graduates that are equipped with the requisite skills for Industry 4.0 recognising that marketing graduates must now possess the requisite skills for the dynamic digitised economy. The aim of this programme is to equip learners with the capabilities to excel in the dynamic and global marketing environment. It will develop marketing graduates who are innovative in their approach, and have the capacity to act as catalysts for marketing growth in organisations. 

Skilled marketers are in high demand in Ireland and across the globe. With more business taking place online, now more than ever, our graduates are highly employable. The broad marketing knowledge gained on this programme equips graduates with the skills for an exciting career in lots of different marketing and business areas.

Skilled marketers are in high demand in Ireland and across the globe. With more business taking place online, now more than ever, our graduates are highly employable. The broad marketing knowledge gained on this programme, equips graduates with the skills for an exciting career in lots of different marketing and business areas. 

This course is ideally suited to the student who wishes to pursue a career in the marketing or advertising industries. The key modules of Marketing, Advertising and Behavioural Studies, combined with core business and IT skills, prepare the student for immediate entry into the workplace or for progression to further study.

This course provides a solid foundation in the synchronized disciplines of marketing and visual merchandising, demonstrating how they work together to drive short-term sales while building long-term brand identity. Learners will explore the core concepts of brand identity and learn how to conceptualize and execute original design concepts. The curriculum focuses heavily on practical visual merchandising strategies, equipping students with the skills needed to design windows, create compelling in-store displays, manage online product styling, and dress dedicated event spaces.

The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8. 

An essential challenge for businesses in Ireland is how they can connect the capabilities of our workforce to contribute to solutions for people who are largely in markets outside Ireland, across the EU and the wider global community. Business needs graduates who can both understand the fundamentals of how to create value for customers and how to translate them into solutions and services that fit the needs of diverse cultures.

This course combines tourism management with specialist marketing areas such as brand management, international business, and experience marketing. Tourism specific modules will develop an understanding of the complex issues facing a contemporary national and international tourism industry, while business and management modules will develop critical transferable skills in business, marketing, management, finance, and data analysis.

This newly designed and modern degree prepares students for employment at management level in a broad range of modern businesses, close to home or anywhere in the world. We explore practical, real-world applications of business principles through hands-on projects, work-based learning and small class sizes. With a wide range of subject choices and assessment types available on this course, students become independent and innovative thinkers, and develop their own views on society and how to shape the world of business into the future.

This three year level 7 course offers you a pathway to an exciting career in marketing and sales. You will graduate from this course with a solid foundation in the key discipline areas of marketing. You will also have the opportunity to enhance your employment potential through work based projects and a work placement. 

This four year honours degree prepares you for an exciting career in marketing and sales. Students graduate from this course with the key skills, knowledge, and competencies required to work in variety of business settings from small businesses to multinational corporations.

This practical one-year business marketing course is designed to provide an excellent foundation for learners wishing to progress to Level 7/8 Business Degree Programmes at 3rd Level. This course will allow the learner to build skills in marketing, web design and communications. This course also provide learners with the core business skills required to entry the workplace

NCI’s BA (Honours) in Marketing Practice is a practical, hands-on degree that covers all the core marketing subjects such as brand management, consumer behaviour, digital marketing and entrepreneurship.

The final year concludes with an exciting capstone project, where you will work in teams developing real live business plans and platforms, where you will be expected to source products, develop marketing, communications and branding strategies in order to bring your ideas potential marketisation.

On completion of the course students will have greatly enhanced their potential to succeed in getting a range of jobs, marketing for a business, PR, general office/human resources, duties. This course also allows access and progress to degree courses in a range of Irish Higher Education Institutes.

The Digital Marketing program at Dublin College Blackrock (formerly BFEI) is a dynamic foundation course tailored for creative individuals with strong communication skills who want to master the art of online influence. This course provides a comprehensive grounding in marketing fundamentals, specifically focusing on how to leverage digital platforms, social media, and web technologies to drive business growth. Designed for both aspiring entrepreneurs and those seeking roles in the modern economy, the curriculum emphasizes the practical application of digital tools to create effective marketing campaigns. It serves as an ideal launchpad for a professional marketing career or as a stepping stone toward further specialized studies in multimedia and software development.