Studying business at the Magee campus provides students with extensive choice. In this case Accounting may be taken as an equal main subject, with Marketing as the other equal main subject.

The flexible structure of this programme affords students the opportunity of choosing a pathway to suit their own personal interests and career aspirations. Graduates will have generic skills in particular management functions and specific skills in accounting and marketing. The accounting/marketing main/main combination is particularly suited for graduates wishing to go on to develop a career in business where these named disciplines are desirable.

The programme equips graduates for a management career in industry, commerce or the public sector. It also provides the entrepreneurial and innovation skills necessary for the creation of new business ventures and to stimulate the competitive impetus for managing and developing existing businesses. The accounting/marketing main/main subjects help develop supporting expertise of particular interest to the student.

This programme has been designed to afford learners the opportunity to develop their creativity and marketing skills. This course is a stepping stone to various third level programmes or various fields of work including PR, Advertising, Marketing and Design.

In this course, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc.

Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most.

At TU Dublin we are delighted to offer broad and varied offerings within the field of Business. Many CAO applicants will know exactly what course they want to do, whereas others may be a little unsure what aspect of Business is best for them.

We have created one entry route for Level 6 Business courses at TU Dublin Aungier Street, listed on the CAO as TU678 Business (General Entry).

How does it work?
On the CAO the entry route is listed as TU678, with three options to choose from:

• TU678 (MGT) Business (General Entry): Business Management
• TU678 (FIN) Business (General Entry): Business & Finance
• TU678 (MKT) Business (General Entry): Marketing

We invite you to read the detailed explanations of each course, including information on modules, career and progression options on the respective course pages linked above.

Students who complete this programme and achieve this award are prepared to gain positions of responsibility in marketing. Students are well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. As part of the Events management module, for example, student will organise an event on campus and raise money for a charity of choice.

In this two-year course, you’ll gain the practical skills and knowledge required at junior executive level and be ready for further study. Subjects include marketing, behavioral science, business finance, communications, information technology, business and society, sales management, web design, marketing practice, management accounting, marketing communications.

This course introduces the student to fundamental principles of retail management and is ideal for securing junior trainee management positions in the retail sector.

It give the student an understanding of business fundamentals of finance, technology, management, marketing & economics as well as specialist fundamentals in Geographical Information Systems, Internet technologies for retailing, store atmospherics, retail analytics and the workings of the ‘new digital economy’.

This three-year programme engages learners in all key marketing disciplines while also giving them grounding in broader business disciplines. The BA in Marketing at Griffith College gives learners the opportunity to develop marketing skills and gain an understanding of business. By developing their marketing skills in the broader business context, learners are perfectly placed to become dynamic team players in any business environment. 

Our BA (Hons) in Business (Marketing) is available on a full, part-time and blended learning basis over a three-year period. The purpose of the programme is to inspire and nurture a student’s interest in the marketing discipline, while providing a solid foundation in business subjects.

The Bachelor of Business in Marketing aims to develop student understanding of current marketing principles in both business and non-profit contexts, together with their applications in marketing practice.

This course is designed to meet the needs of tomorrow's marketing professional and the range of skills fostered will enable students to take advantage of opportunities to progress in a career in marketing management or a range of sub-disciplines such as marketing research or customer service.

This course is designed to: Provide learners with essential business skills, including planning, financial management, and leadership. Develop expertise in public relations to build strong brand identities and communicate effectively. Teach practical digital marketing strategies, including social media management and online campaign creation. Enhance problem-solving, creativity, and critical thinking through hands-on projects and real-world applications.

This part-time programme is designed for mature students, with work experience, who wish to return to education to complete a diploma or degree in Business Studies while continuing to work. Lecture attendance is once a month on Friday and Saturday from 9am-5pm.

Students on the Diploma and Bachelor of Business Studies attend the UCD Belfield Campus for six weekends over the course of the academic year. Our students travel from all over Ireland, and abroad, to attend campus lectures given by leading experts. The campus experience is considered a key component of the programme where our students can interact with their classmates, lecturers, and avail of the University’s facilities.

If you decide to take up a place on our programme you will be appointed a Learning Support Officer who will be the main point of contact for you throughout your studies.

After the first two years, successful participants will be awarded a Diploma in Business Studies (NFQ Level 7) and, after a further two years, a Bachelor of Business Studies Hons (NFQ Level 8).

This exciting course combines traditional core business subjects with online tools and capabilities to teach you how to maximise business opportunities online.

The course offers training on modern business and digital marketing methodologies where you will engage in a range of learning experiences including case studies, group work and industry project. You will gain confidence and support to apply to entry level positions in industry or progress to further and higher education.

This course is intended for students who have an interest in strategic and practical areas of business and marketing. The marketing and public relations landscape is changing with the development of Social Media and its use by many organisations, and students will learn to compete in this landscape. Modern business practices using relevant innovative technologies are at the core of this course. Students will gain applied experience by assisting in marketing initiatives, organising events, attending workshops, a two-week work placement programme to acquiring industry insights from guest speakers.

This Pre-University course is an excellent foundation for those wishing to pursue higher education degree programmes in UCD, TU Dublin, DCU, TCD, NUI Maynooth and other colleges.

The Business with Digital Marketing programme sets you up for a career in the world of online business. You will learn about marketing, online retail and sales, and explore the use of digital and social media tools for positive business communications. Modern businesses need talented developers to help them manage their social media platform, and this programme will support you to progress to a wide range of exciting future career options.

Whether it is designing a new business and retail website, managing content for social media, or creating an advert or campaign, the Business with Digital Marketing programme will prepare you with the skills and knowledge you need to succeed in this field. You will develop a broad range of practical web and social media technology skills and a detailed understanding of digital marketing, and business.

Career opportunities exist in a variety of business and office environments including administrative positions, reception, and office management. This course also provides the opportunity to progress to a QQI Level 6 Award in Business or a range of other third level courses.

Are you interested in digital marketing, social media and would you like to gain skills to progress to further study in the areas of business and marketing or enter the workforce in this area? Digital Marketing is rated as one of the most desirable skills for job applicants by business employers.

This course provides key skills in digital marketing and how it works for business. It also gives students training in accountancy, book keeping and business administration which are necessary skills for further study in this area or for employment in the business industries.

This Award links with most business degrees in the country.