This course in Digital Marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs. Subjects include Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour and Market Research.  

This course integrates theory and practical marketing to prepare you for this exciting and evolving industry. You’ll learn all about consumer behaviour, marketing communications and brand management, and how to best use digital tools.

Digital Marketing is a niche area where the demand for skilled professionals consistently exceeds supply. Marketing professionals are increasingly recognising the importance of online strategies in distributing products and services, reaching targeted consumers, building interactive relationship with customers and having the ability to produce measurable results.

This course equips students with the tools, skills and knowledge they need to develop an integrated marketing approach, using both traditional and online techniques.

Digital marketing is critical to the evolving world of technologies, platforms, consumer dynamics, businesses and brands. This three year degree course combines traditional marketing theory, practice and digital tools. You will learn how businesses can reach, connect and promote their products to a larger audience using a diverse range of digital marketing tools and strategies.

By completing this course the learner would have been provided with a solid foundation in marketing techniques and practices including consumer behavioural studies. The learner would have been given a wider context for the study of marketing by familiarising him/her with related studies in economics, statistics, languages, business and retail skills and other relevant areas.

The focus of this course is to equip the learner with the practical Marketing and Creative Media skills to work in the expanding Digital Marketing and Content Production sector in Ireland.

Whether you are a complete beginner or a graduate looking to gain a solid grounding in digital skills, this course will provide you with an introduction to key digital specialisms including Social Media Marketing, SEO and Content Development skills.

The course is practical and you will work on case studies and projects, as well as hearing from guest speakers from industry. Work placement is an integral part of this course, and you will have an opportunity to complete your work placement in large commercial media and podcasting companies. If you are interested you can complete a fully funded Erasmus+ work placement in Media companies in Malta, Spain and Finland which are arranged by BCFE.

Students will delve into topics such as Content Creation, social media, strategy, and communications. Lectures create the opportunity to apply academic learning to contemporary workplace situations and challenges, with a focus on addressing real-world organisational problems through innovative and insightful solutions.

On this degree, you can: Develop creative content, apply SEO and explore cyberpsychology and its ability to alter human behaviours within the context of real-life company’s digital marketing campaigns. 

‘Digi-proof your business’

Are you an employer looking to boost your digital marketing efforts and grow your business? If yes, then this 2 year National Digital Marketing Apprenticeship programme is for you!

This programme has been replaced by TU782

Digital Marketingis an ever-expanding Industry. Why not equip yourself with the digital marketing skills employers are seeking? Leam about a variety of online platforms to help catapult you into the Digital World. The Digital Marketing & Business programme offers students the ideal combination of subjects to enable them to acquire the knowledge, skills and competence to gain direct entry into the workplace in a digital marketing or business related role, or to progress to further or higher education.

The Digital Marketing and Entrepreneurship course is a comprehensive program designed to empower participants with the skills, knowledge, and strategic acumen required to thrive in the dynamic landscape of digital business. This course combines the essential elements of digital marketing with a deep dive into the principles and practices of entrepreneurship, offering a holistic learning experience that prepares individuals for success in the rapidly evolving digital economy.

As we navigate the dynamic digital landscape, adaptability is key. This course instils a mindset that goes beyond the acquisition of technical skills; it fosters a deep-rooted adaptability, ensuring that participants are not merely observers but active contributors to the ongoing evolution of the digital economy.

Students will delve into topics such as content creation, social media, strategy, and communications. Lectures create the opportunity to apply academic learning to contemporary workplace situations and challenges, with a focus on addressing real world organisational problems through innovative and insightful solutions.

Why should I do this course?

• Passionate about media, audio and journalism.
• You have an interest in digital marketing and social media.
• You would like to embark in a brand new career.
• You already work in marketing and would like to up-skill.

Examining how digital, web and social media technologies are used to deliver innovative business solutions, and how data analysis is at the heart of all successful marketing, this cutting edge degree provides an ideal space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.

Examining how digital, web and social media technologies are used to deliver innovative business solutions, and how data analysis is at the heart of all successful marketing, this cutting edge degree provides an ideal space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.

The aim of this programme is to enable the learner to design, develop produce, integrate and maintain creative and dynamic digital media content suited to a broad range of platforms.

The Creative Digital Media (Year 2) course is geared towards digital video/sound, animation, web technologies, responsive web design and multimedia content generation and transmission. Students gain experience in software programs such as InDesign, Dreamweaver, Photoshop, Audition, Animate, Illustrator, Premiere Pro and After Effects.

The Creative Digital Media (Year 2) course, although theoretical, is also very practical and provides participants with a thorough understanding of creative digital media development. Students design, plan, create and report on projects undertaken during the year.

Formally known as Multimedia, this is a one year advanced course where students further enhance the knowledge developed at Level 5 and acquire new skills.

Students develop interactive web sites that integrate sound, video, animation, graphics, 3D and scripting. Students write, shoot and produce a short film. Students create a soundscape and podcast. Students are also given the opportunity to collaborate on a group project that involves liaising with industry.

Students are introduced to Adobe After Effects , Audacity, Apple Soundtrack Pro and Celtx and advanced skills in first year software.